By Gerard Braud –
This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts.
Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that it doesn’t need to be “long,” but just long enough to cover the “who, what, where, when, and how?” Some contributors explained that crisis plans need to cover all potential crises and present potential positive outcomes.
So, how long does a crisis communications plan need to be? I’m sharing your answers as well as my best advice in today’s video.
Please comment and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Next week I’m posting another question for you to answer. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.
This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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