Crisis Communications Tips: How Long Should a Crisis Plan Be?

By Gerard Braud

This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts.

Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that it doesn’t need to be “long,” but just long enough to cover the “who, what, where, when, and how?”  Some contributors explained that crisis plans need to cover all potential crises and present potential positive outcomes.

So, how long does a crisis communications plan need to be? I’m sharing your answers as well as my best advice in today’s video.

Please comment and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Next week I’m posting another question for you to answer. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

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This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

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1 reply
  1. Kyler Brown
    Kyler Brown says:

    I’ve actually taken several classes in communications at school, so I really liked reading this post. It makes sense that a plan doesn’t need to be “long”, but just long enough. Sometimes I believe that you can actually over-complicate things if you make them too long.


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