Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

By Gerard Braud –

It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or too proud to take a media training class, thinking their media interview skills are up to par.  This week we asked the corporate communications and public relations professionals on social media, “What is your best advice to persuade your executives or CEO to take a media training class?” They have weighed in on our social media pages, explaining what has worked for them or what they would suggest for their colleagues struggling with this task. Please watch the video and comment if you agree with their advice, or comment if you have anything additional to add to the discussion.

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.