Please Answer: How can you persuade your CEO to take a media training class?

By Gerard Braud –

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Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. This week we are asking you, “What is your best advice to persuade your executives or CEO to take a media training class?” What are some strategies that have worked for you? What are some strategies you would recommend? Please share your expert advice and stay tuned for the follow-up video later this week that could feature your tips!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.