Please comment: How long should a crisis communications plan be?

By Gerard Braud

Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of crisis plans available on the internet. Would you trust your organization with one of them?

This week and every week on the BraudCast we are posing a discussion question for corporate communications, public relations, and crisis communications experts. The question is, “How long should a crisis communication plan be?”

Please weigh in and join our weekly discussions by posting your answer here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in a follow-up video. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

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This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

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Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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1 reply
  1. Bill Spaniel
    Bill Spaniel says:

    Although it may not be always feasible, a good crisis communication plan should be short and flexible, as every crisis is different. Ideally, key points should fit on a business card that you can keep in your wallet. It probably should include following:
    1. First, do no harm (the doctor’s oath is applicable to almost all situations).
    2. Be sure key staff have been informed & are on message.
    3. Tell the truth (within the restrictions of propriety & the law; e.g., don’t reveal names unless next-of-kin have been notified).
    4. Show you care (e.g., you are committed to resolving the problem; you sympathize with victims/families).


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