Sharing Your Tips: How long should a crisis communications plan be?

By Gerard Braud –

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How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips.

Some experts commented on our social media that a crisis plan doesn’t need to be “long,” but just long enough to cover the basic questions, such as,”who, what, where, when, and how?” Others answered that crisis plans need to present potential positive outcomes for all the possible crises an organization might face.

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This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

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