Complete a huge task in less than five days. Complete a daunting task in less than five days.
Traditionally, companies set up endless meetings and an inflated collaboration process. People will spend three months to two years talking about the “process” and never really create a usable set of crisis management tools. And during the drawn-out process, a crisis might hit and everyone is still unprepared. They have no tools in their toolbox; only notes from those endless meetings.
Does that sound familiar? If it does, let’s stop that vicious cycle and start sprinting through the crisis communications process.
Run. Don’t walk. Deadlines will always be there. Annual meetings will always be there. Let them lie.
Doing crisis communications effectively can take a long time; a really long time. Let’s stop doing that. Let’s do it faster. Let’s find a better way. Let’s sprint! What better time than Spring? It’s after the holidays and before the summer holidays, so your team should be more in tune.
A “sprint” is a process for solving big problems and tackling big tasks in five days or less. It’s about both efficiency and focus.
To simplify your goalsetting and ability to accomplish tasks, you have to break them down into smaller, faster, more achievable tasks. That’s why I created the Five Steps to Effective Crisis Communications.
What would take your company or organization months to complete, you can now complete in five days or less, with a crisis communications sprint. Here are all of the Five Steps to Effective Crisis Communications you can complete virtually or in person:
Here is when you ask yourself and your team, “What is the worst thing that could happen?” Your roadmap to crisis communications begins as you imagine and evaluate all the situations that could go wrong. We are ready to partner with you to harvest insights from your team. Ask about our one-day Vulnerability Assessment Sprint to begin your crisis communications planning.
Ask yourself, as a situation unfolds, “Can my organization take control in the first few minutes?” The best crisis communications plan plots every step before, during, and after a crisis. If you fail to plan, plan to fail. Our “sprint” crisis communications system can put a plan in place in one day.
When you think about writing a public statement, do you get bogged down with second-guessing, word-smithing, and fighting with your legal team, team members, or boss over commas? Save time by using our library of pre-written statements for the media, employees, customers, and stakeholders. Ask about our pre-written statement sprint, which can be delivered in one day.
One misplaced word can be costly. When revenue, reputation, and brand are on the line, there is no margin for error. We’ve seen companies lose hundreds of millions of dollars in a 12-second sound bite. Our crisis communications media training gets your spokespeople prepared to handle tough questions on your toughest day.
Do you routinely test your crisis management team, crisis communications plan, and spokespeople? Practice makes perfect. A crisis drill allows you to make mistakes in private so you never make those mistakes on the day of your crisis. Add a virtual crisis drill to your crisis communications sprint commitment.
We care about your reputation, revenue, and brand. We hope you do too.
Here is your sprint roadmap. Would you like us to sprint with you?
To set goals, talk about your needs, and formulate a budget, schedule a complimentary, confidential call with me https://calendly.com/braud/15min
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
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