Braud Communications

Sharing Your Tips: How long should a crisis communications plan be?

July 7, 2016/0 Comments/in Braudcast /by gbraud

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How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips.

Some experts commented on our social media that a crisis plan doesn’t need to be “long,” but just long enough to cover the basic questions, such as,”who, what, where, when, and how?” Others answered that crisis plans need to present potential positive outcomes for all the possible crises an organization might face.

Please join our weekly public relations discussion questions by posting here on the blog, on social media or on today’s YouTube video. Next week I’m posting another question for you to answer. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please comment: How long should a crisis communications plan be?

July 3, 2016/1 Comment/in Braudcast /by gbraud

By Gerard Braud –

Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of crisis plans available on the internet. Would you trust your organization with one of them?

This week and every week on the BraudCast we are posing a discussion question for corporate communications, public relations, and crisis communications experts. The question is, “How long should a crisis communication plan be?”

Please weigh in and join our weekly discussions by posting your answer here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in a follow-up video. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch video & Subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

June 29, 2016/0 Comments/in Braudcast /by gbraud

By Gerard Braud –

Click here to watch and subscribe to the BraudCast

On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at your door in the case of a crisis, but may be hard to reach when you want to deliver a positive press release or news conference about your organization. Your communications colleagues weighed in on our social media accounts and I am sharing their answers in this follow-up video. Please share your comments on our social media, as well as here on the blog, and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

June 27, 2016/0 Comments/in Braudcast /by gbraud

By Gerard Braud –

Click here to watch and subscribe to the BraudCast

The media are often difficult to get in touch with when you have something positive happening to your company, school, or organization, however, in a crisis, they are knocking at your door instantly. Corporate communications and public relations professionals know how important it is to establish a good relationship with the media and local reporters. That is why I am posing the discussion question this week, “What is the best way to get in touch with a busy reporter?” What are some strategies you have used that have made you successful? What are some strategies that do not get the attention of the media?

We ask that you comment here on the blog, on our social media pages, and the BraudCast YouTube Channel where we post our weekly crisis communications and public relations discussion question videos. Read more below about how to participate.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What the Pros Advised: Should your company have a social media policy for employees?

June 23, 2016/0 Comments/in Braudcast /by gbraud

By Gerard Braud –

Click here to watch & subscribe to the BraudCast

On Monday we asked for expert advice from corporate communications and public relations professionals. We posed the discussion question “Should companies have a social media policy for employees?” on our social media. Have you seen or heard of effective social media policies for employees? What were some of the positive or negative outcomes?

Your colleagues answered and provided their tips regarding if companies could benefit from having a social media policy, and some effective ways to design and execute a social media policy for various types of companies and organizations.

Please share your thoughts and join our weekly discussions by posting here on the blog, on social media or on today’s video.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please weigh in: Should companies have a social media policy for employees?

June 20, 2016/0 Comments/in Braudcast /by gbraud

By Gerard Braud –

Click here to watch & subscribe to the BraudCast

There is an abundance of human resource policies out there in the corporate world, but is your company or organization really covering the pressing issues that social media can raise? With today’s communications running at the speed of Twitter, your employees could present a reputation and revenue damaging crisis for your organization in just 140 characters.

The question we are posing this week for crisis communications, corporate communications, and public relations experts is, “Should companies have a social media policy for employees?”

Share your opinion and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in another video. Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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Sharing Your Tips: How long should a crisis communications plan be?

Please comment: How long should a crisis communications plan be?

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

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