Braud Communications

Featuring Your Tips: Is it ever okay to ask a reporter a question?

August 18, 2016/0 Comments/in Braudcast /by gbraud

On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. We are now asking you, do you agree with them?

What do you have to add to the conversation? Does the answer depend on the relationship the interviewee has with the reporter? Or should all questions take place before the interview begins? What about if the interviewee is not clear on the question being asked? Hear from your colleagues and even other media trainers who have experience with this topic by watching this video, then add your comments.

Click here to watch video & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

August 15, 2016/0 Comments/in Braudcast /by gbraud

By Gerard Braud –

Click here to watch video & subscribe to the BraudCast

Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” What experience have you had with this scenario? When have you seen it go well, and when have you seen it go not-so-well? What is the appropriate and professional way to do this?

Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week. Your answers may be featured in a follow-up video later this week. Stay tuned!

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips for Writing Great Quotes for News Releases

August 11, 2016/0 Comments/in Braudcast /by gbraud

By Gerard Braud –

Click image to watch and subscribe to The BraudCast

Writing quotes for news releases is no easy feat. Corporate communicators and public relations professionals know that when they write a quote it must sound authentic, heartfelt when necessary, and even unscripted. They want to make their spokesperson sound credible, professional, and quote-worthy. Earlier this week posed a discussion question on social media asking, “What is your best tip for writing great quotes for news releases?”

Our BraudCast viewers and contributors have weighed in and shared their best practices on our social media pages. As we post this follow-up video featuring their answers, we ask you PR pros to continue the conversation. Do you agree with their opinions? What can you add to the conversation? What experience have you had with writing quotes? Have you ever landed the front page of a newspaper? We want to hear your thoughts.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Asking for your PR opinion: What is your best tip for writing great quotes for news releases?

August 8, 2016/0 Comments/in Media Relations /by gbraud

By Gerard Braud –

Click image to watch and subscribe to The BraudCast

As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task. That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your colleagues. Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?”

As a journalist, a writer, a PR team member, how do you ensure you capture the attention of your audiences using quotes? How do you make sure that the quote doesn’t appear fabricated or written for the spokesperson? How do you make sure it sounds authentic, direct, and even heartfelt?

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

August 4, 2016/0 Comments/in Braudcast /by gbraud

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Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives. This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your crisis appear worse than it really is. Earlier this week we asked, for effective crisis communications and internal communications, how quickly do you need to issue a public statement when a crisis happens? Our viewers and your colleagues have weighed in on our social media pages to share their opinions. Watch today’s follow-up video to determine if you agree with them or if you have your own best practices to add to the conversation.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: How fast do you need to release a public statement in a crisis?

July 31, 2016/0 Comments/in Braudcast /by gbraud

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For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis?

We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams before they are ever presented to the media. This slow process only allows the media to become impatient and frustrated and eyewitnesses to begin speculating. What kind of process does your organization go through in order to get a timely statement to the media? What is your professional opinion on this question?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Crisis communication resources to help you protect your revenue, reputation, and brand.

Welcome to Our Crisis Communication Blog

Featuring Your Tips: Is it ever okay to ask a reporter a question?

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

Sharing Your Tips for Writing Great Quotes for News Releases

Asking for your PR opinion: What is your best tip for writing great quotes for news releases?

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

PR Discussion Question: How fast do you need to release a public statement in a crisis?

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