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best way to begin a news release gerard braud

Share Your PR Tips: What’s the best way to begin a news release?

February 5, 2018/0 Comments/in Braudcast /by gbraud

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We want to hear your best practices on this media relations topic. Today we are asking you, our social media followers and BraudCast viewers, “What is the best way to begin a news release?” Please share your tips with us and it may be shared this Friday in a follow-up video.

Public relations and journalism have been studied for decades. Now we have the analytics to track such PR writing and the results it may produce for your organization. So, are you using search engine optimization in your public relations and corporate communications writing? Or are you operating by the more traditional rules and standards that you learned in college? What press releases have greatly benefited your organization or your business? How do you deliver the good news, versus when your company is in a crisis situation?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Best tip for writing a crisis communication plan

Tips from PR Experts on Writing a Crisis Communication Plan

January 11, 2018/0 Comments/in Braudcast /by gbraud

Earlier this week, we polled social media to find out how public relations, crisis communications, and corporate communications experts write their crisis communications plans. They have provided their tips on our social media pages, with comments ranging from gathering a team of expert PR writers, to addressing the vulnerabilities of their organization. Many followers described what they would do to respond and react to a crisis, but Gerard Braud provides a few tips on how to prepare a crisis plan before a crisis ever develops.

Now we want you to not only learn from these followers’ best practices, but continue to chime in on the discussion. What would you do differently than these subject matter experts? What strategies have worked for you in the past? What strategies have you tried that didn’t work well for your company, school, or hospital? Comment here and on our social media pages to join in.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What are Your Tips for Writing a Crisis Communications Plan?

January 8, 2018/0 Comments/in Braudcast /by gbraud

This week, we are asking a big question, about a project with big responsibilities, and diverse opinions on how to do it effectively. Writing a crisis communications plan is often put off for years because companies do not have the time or the bench strength to do it. Too many organizations opt out, or take the easy way out by downloading a generic crisis plan off the internet. They are dangerous because they are not thorough, they are not unique, and they don’t address the vulnerabilities that your organization faces. So, how do you get started? Who do you hire? Do you schedule a few days worth of a public relations writing retreat or do you block out a week? How do you assemble your team?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Tips on How to Handle When an Executive’s Bad Presentation is Shared on Social Media

January 5, 2018/0 Comments/in Braudcast /by gbraud

Earlier this week, crisis communications and media training expert Gerard Braud polled social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The PR experts have weighed in on our social media pages and their best practices are shared in this video.

What do you have to add to this discussion? What medium would you use to control the situation and manage the crisis? Have you had or heard of any crisis communication scenarios like this one we are describing? How would you deal with the executive, CEO, or spokesperson after the crisis died down on social media? How would you avoid this crisis in the first place?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: How to React When an Executive’s Presentation Goes Bad and is Shared on Social Media?

January 2, 2018/0 Comments/in Braudcast /by gbraud

Crisis communications expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week!

Imagine if a CEO, spokesperson, or senior level executive was giving a presentation that completely flopped. Maybe they sounded disorganized, they didn’t practice their key messages, or maybe they showed they were angry, used profanity, or completely lost their composure. Now imagine that a disgruntled employee happened to film this rant, this flop, this disaster, using their smartphone, and they immediately posted it on social media. They may have even posted it privately to an internal company website or social media page, but someone else got a hold of it and shared it publicly. How would you manage this crisis as a public relations or corporate communications professional?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best piece of media relations advice you were ever given?

November 28, 2017/0 Comments/in Braudcast /by gbraud

To promote online discussion, crisis communication expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of media relations advice you were ever given?” Have you heard one piece of advice that has stuck with you over the years? We want you to comment here and on our social media pages to share your answers. You and your colleagues can benefit from this online discussion. Your answers may be featured in our follow-up video!

There are a number of things to consider when beginning, maintaining, and growing your relationship with the media. How do you ensure that they are on your side when it comes to telling the story of your brand, company, or organization? How do you ensure they come to you first when your organization is facing a crisis? Should you consider media training in order to communicate with them effectively?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Crisis communication resources to help you protect your revenue, reputation, and brand.

Welcome to Our Crisis Communication Blog

Share Your PR Tips: What’s the best way to begin a news release?

Tips from PR Experts on Writing a Crisis Communication Plan

What are Your Tips for Writing a Crisis Communications Plan?

PR Tips on How to Handle When an Executive’s Bad Presentation is Shared on Social Media

PR Discussion Question: How to React When an Executive’s Presentation Goes Bad and is Shared on Social Media?

What’s the best piece of media relations advice you were ever given?

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