Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?

By Gerard Braud


Click image to watch and subscribe to the BraudCast

Click image to watch and subscribe to the BraudCast

We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question.  When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or unprepared employees have to come together to make crucial decisions for their organization in a crisis? If your organization doesn’t have an internal communications team and that team is you, what role do you play?  Comment here and on our social media accounts and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.


This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.