By Gerard Braud –
Speaking off of the record is triggered by either an incentive from the spokesperson or a suggestion from the reporter. It usually happens when the interview reaches an impasse because the spokesperson knows that if he says more, his comments will compromise a relationship or expose confidential information. Sometimes the spokesperson would like the information to be known publicly, but not be associated with him.
When the discussion reaches an impasse, the reporter might suggest, “Would you be willing to tell me off the record?” Sometimes the spokesperson might initiate the agreement by suggesting, “If I tell you, can we keep it off the record?”
It is ever appropriate to talk off the record to a reporter? Could it harm or benefit your reputation and your revenue? We are are posing this question on the BraudCast YouTube Channel for corporate communications, public relations, and media relations professionals. We are asking you to weigh in this week on our social media pages with your expert advice, and we may feature your answers in the follow up video later this week.
This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:
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3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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