Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

By Gerard Braud


Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video.

A few business communications experts responded that if you intend for something to be made public to tell a reporter, “This is off the record. . .” Other contributors explained that they have developed professional and long-lasting relationships with reporters that they trust to keep their information private. Have you had any experience with these sorts of situations?  Do you agree or disagree with this week’s responses?

Please share your thoughts here on the blog and on our social media. Your colleagues can benefit from your tips.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on the BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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