By Gerard Braud, CSP, Fellow IEC “Only the people who get it.” That was my answer to a frustrated colleague. “Crisis communications is critical to our company,” she said. “But I can’t convince my boss that I need time and money to write a crisis communications plan. I’ve sat in your workshops at IABC, PRSA, […]
By Gerard Braud, CSP, Fellow IEC Crisis Communication Truth #1 You must communicate quickly in a crisis. Crisis Communication Truth #2 If you fail to communicate quickly in a crisis, the narrative will be controlled on social media. Crisis Communication Truth #3 Failure to control your communications, the narrative, and the truth, will result in damage […]
By Gerard Braud Crisis communications is vital when bad weather strikes. The March 2018 wave of winter storms is demanding expert crisis communications from schools, universities, electric companies, government agencies, airlines, and a slew of other types of businesses. People are often surprised when they ask, “How to deal with a crisis?” when I respond, […]
When a crisis hits, you need to have effective crisis communications and media relations. You need to have relationships with your local reporters that will help you be able to tell your story. When you have positive news to share, you want local reporters to help you get coverage and reach your audiences. You want […]
In a crisis, whether it’s a school shooting, a fire, a natural disaster, or a white-collar crime, your local reporters will be the first to come knocking on your door at your business, school, or organization. You want the media on your side. You want the media to work with you so you are able to […]
Executives have an important role in leading their company, their business, or their organization. Does any part of that role include publicly sharing their opinions on current events or getting involved political debates? What if they are a subject matter expert on a topic that is being discussed by politicians or media experts? Do you […]
By Gerard Braud, CSP, Fellow IEC Want more than media interview tips? Want to be a media interview expert? I’ve gone “mad” with three offers I’ve never made before and may never make again. Offer #1 Book a class of 4 trainees and the 5th person attends free. Book a class of 5 trainees […]
To help out our corporate communications community and in order to share valuable media relations tips among one another, this week’s public relations discussion question is, “Is it ever appropriate for an executive to give their opinion about politics?” You may have heard the rule not to talk politics at the dinner table or at family gatherings, […]
On Monday, we asked our social media followers, “What is the best way to get media coverage for a ribbon cutting?” They have chimed in with their best public relations practices and media relations tips on this discussion question. Our contributors discussed how to get your audience interested, how to utilize the current relationships you […]
Today’s media relations discussion question is: “What is the best way to get media coverage for a ribbon cutting?” We want to hear tips from corporate communications and public relations professionals who have some experience with this topic. On Thursday we will share your expert opinions in a follow-up video. And from the standpoint of a […]