In order to engage and interact with corporate communications professionals, and share best practices with our online public relations community, this week’s crisis communications discussion question was, “What’s the best piece of advice you were ever given for writing a news release?” What is that one tip that someone once shared with you that you remember each time […]
There is a particular art to writing a great news release. Writers must deliver the appropriate amount and type of emotion, as well as deliver the right amount of facts. They must focus on the information that is most valuable to their audiences. With legal teams battling the public relations and corporate communications writers over […]
Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best crisis communication and social media management, you need to act as fast as possible and as smart as possible. Have you ever heard of an employee acting out […]
Crisis communications tips can be spread across the web and social media each day. How can you tell which tips you should tune into and which tips you should tune out? Earlier this week, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What’s the best piece of crisis […]
Crisis communications skills are often studied as a “niche” within the public relations industry. Maybe you have been educated before on crisis communication, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert crisis management tips from your colleagues, or an influential […]
You may have been educated for years on public relations strategies, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert tips from your colleagues, or an influential boss. Maybe you have had some excellent public relations professionals or consultants help you […]
Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of public relations advice you were ever given?” Maybe you have been educated for years on public relations, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and […]
Failed crisis communications statements often go down in history and are forever searched on YouTube. Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, crisis […]
Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?” Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their failed crisis communications statements often go […]
It is crucial for your business, company, school, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters […]