By Gerard Braud (Jared Bro) In every crisis communications workshop or media training I teach, people ask, “How should a public relations team, company, non-profit, or government agency best use social media for effective crisis communication?” They ask it from New Orleans to New York and everywhere in between. I respond by asking, “When ‘it’ hits the fan, and […]
By, Gerard Braud When it comes to social media and crisis communications, it’s all about analyzing how your particular audience uses social media. But before we talk about them, we should talk about you and your personal social media habits. There are still companies that have no Facebook page, no Twitter, and no YouTube channel. Some companies have zero […]
By Gerard Braud, CSP, Fellow IEC Crisis Communications Expert How ready are you to communicate quickly, like an expert, in a crisis? Adjacent to your Business Continuity Plan should be your Crisis Communications Plan. Your crisis readiness should position your organization to communicate quickly with your employees, the media, your customers, your community, and other […]
By Gerard Braud, CSP, Fellow IEC Variety magazine is writing about the CBS public relations crisis surrounding the sexual misconduct allegations against CEO Les Moonves. Many of you reading this blog could be faced with similar allegations against one of your executives and wondering what you should do and how you should handle such a potential […]
By Gerard Braud, CSP, Fellow IEC People in public relations, media relations, and corporate communications love to make fun of jargon and most have a hit list of phrases, clichés, and abbreviations that they hate. People hate jargon. Employees hate jargon. Customers hate jargon. I once introduced, “The Worst Speech in the World” to show how […]
By Gerard Braud Public relations professionals are appalled at the suggestion of taking a social media site dark and they tweet back to me the names of brands that they think could never go dark in a crisis. But that isn’t the question nor is it why I sparked the debate. The question is, what is right […]
by Gerard Braud The title of this article may sound counter-intuitive, so let me explain further. Don’t talk to the media, but to the media’s audience. Each time you are about to engage with the media, ask yourself, who is the audience and how smart are they? The general rule is that the average person who […]
by Gerard Braud, CSP, Fellow IEC Papa John’s Pizza has a crisis. The crisis communications lessons, lessons for CEOs, for marketing and public relations teams, seem endless. This is a public relations and marketing crisis that appears to lack an expert in public relations and marketing. If you don’t believe me, look at the Papa […]
By Gerard Braud Regarding crisis communications and crisis communications plans, does this adage apply? “The person who says something can’t be done is always right.” In so many crises, public relations professionals and the media proclaim phrases such as, “This is unprecedented. You can’t prepare for this.” Pardon me, but that’s bull$h*t. As a defiant, non-conformist, […]
Gerard Braud, CSP, Fellow IEC Talking about crisis communications, media relations and the Trump White House is difficult. Too many people want to look at issues only through the politics of whether they love or hate the Trumps. To appreciate this article and to comment on it, you cannot and must not let your love […]