By Gerard Braud, CSP, Fellow IEC Certain crisis communication and media interview scenarios send shivers up my spine. Would you love to know the top three? When someone says they don’t need to prepare for something, I cringe. When someone says, “I’ll wing it,” I feel a disaster coming. When someone rejects writing a crisis […]
By Gerard Braud, CSP, Fellow IEC As a conference speaker and presenter, my presentation for the International Association of Business Communicators has been one of the most difficult ever. Why? Because new crisis communication and social media case studies pop up daily. One of my slides says, “You can tweet your way into a crisis, […]
By Gerard Braud, CSP, Fellow IEC Un-Selling. It is the opposite of selling. It’s not good (he writes sarcastically). Stop Un-Selling, people. Stop it! I could stop there, but today’s case study looks at ABC canceling their hugely popular television sitcom reboot of the Roseanne show, which drew upwards to 25 million viewers per week. […]
By Gerard Braud, CSP, Fellow IEC Who is the default spokesperson? In my expert opinion, the default spokesperson is the eyewitness who controls the media, because a company in a crisis has not provided their own expert for a media interview. Think about it. A guy named Bubba – an eyewitness – controls the reputational […]
By Gerard Braud, CSP, Fellow IEC Think of a crisis as UN-selling your customers. Traditional crisis management and crisis communications are practiced almost the same way by every company and public relations firm. A company screws up and UN-sells their customer. Then the public relations team tries to clean up the mess. They essentially try […]
By Gerard Braud, CSP, Fellow IEC Here are two crisis communications and social media questions I’d like you to answer about your executive leaders: 1. Are your senior leaders active on social media? 2. If yes, which channels and platforms do they use? Why is this critical for you to know? If you consider […]
It was an honor and a privilege to deliver the keynote speech that opened the 16th Annual Continuity Insights Management Conference in Miami, Florida on Monday (April 23, 2014). The conference audience contained 400 professionals and experts in Business Continuity and Disaster Recovery. The keynote speech was titled, Don’t Talk to the Media Until… During the 90 minute speech […]
By Gerard Braud The average public relations person, who claims to be a crisis communications expert, usually tries to sell reputation management to a CEO in crisis. The Starbucks crisis drives home the point that I always try to make, that an expert must consider both damage to reputation and revenue in crisis communications. Here […]
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By Gerard Braud, CSP, Fellow IEC People hate jargon. Employees hate jargon. Customers hate jargon. People love to make fun of jargon and most have a hit list of phrases, clichés, and abbreviations that they hate. I invite you to add a list of the ones you hate in the comment section below. I introduced, […]