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2019 January Forgiveness for Your Crisis Communications Planning

January 22, 2019 /0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC Here we are in late January and guess what? You are already falling behind. You set PR and […]

Crisis Communications Planning: Fill Your 2019 Calendar Now

January 21, 2019 /0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC We’ve been trying to help you prepare for 2019 using the 5-Steps to Effective Crisis Communications strategy, offered in my free 5-Part video series. But critical to your crisis communications plan, planning, and process, is to get the steps booked on your calendar now. You also have to reach […]

2019 Crisis Communications Planning Based on 2018 Trends

January 14, 2019 /0 Comments/in Crisis Communications, Public Relations /by gbraud

By Gerard Braud, CSP, Fellow IEC There are many great articles about the biggest PR crises in 2018. Rather than write such an article this year, I thought it would be more effective to help you plan your 2019 crisis communications strategies based on what happened in 2018.

2019 Crisis Communications Goal Setting: 5 Steps to Effective Crisis Communications

January 7, 2019 /0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC January is the time to plan your crisis communications strategy for 2019. Start by learning about the 5 Steps to Effective Crisis Communications and spreading the task out over the four quarters of the year. A free 5-part video series is online here to get you started: Quarter 1 […]

Bird Box Challenge + 2019 Crisis Communications Plan Challenge

January 3, 2019 /0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC We decided to have some fun today and create our own version of the Bird Box Challenge. If you’ve watched Bird Box, you’ll get it. If you love Sandra Bullock’s opening monologue, you’ll get it. If you’ve followed the Bird Box Challenge craze, you’ll get it. If you haven’t, […]

Twas the Night Before Christmas With Edits

December 20, 2018 /0 Comments/in Public Relations /by gbraud

By Gerard Braud The poem, Twas the Night Before Christmas, is only 56 lines long. As writing goes, it’s pretty perfect. But we all know there are people where you work, who feel compelled to make edits, no matter how perfect your writing is. Maybe it’s the CEO or CFO, or an engineer, IT guy, […]

Crisis Communication Question: What Would You Do?

October 31, 2018 /0 Comments/in Crisis Communications, Media Training /by gbraud

By Gerard Braud, CSP, Fellow IEC Today’s crisis communication question is, what would you do if there was a fire and explosion where you work? How long would it take before someone in your company could gather the facts, write a crisis communications news release, get the news release approved by the crisis management team, then […]

HSE & Crisis Communication Best Practices

October 31, 2018 /0 Comments/in Crisis Communications, Media Training, Social Media for Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC Health, safety, and environmental (HSE) best practices are expanding beyond emergency management and disaster recovery. An increasing number of occupational safety experts are recognizing that their crisis management duties must now include best practices in crisis communications. Many HSE experts work in smaller companies without a public relations professional, […]

Crisis Communications Tip: Don’t Let Bubba Be Your De facto Spokesperson

October 30, 2018 /0 Comments/in Crisis Communications, Media Training /by gbraud

By Gerard Braud, CSP, Fellow IEC You are going to learn about Bubba in today’s BraudCast video. But first, put yourself in this situation and then answer the questions below: Imagine there is an explosion where you work. The community is rattled by the blast. The community can see black smoke billowing. Police, firefighters, and […]

5 Steps to Keep a Situation from Becoming a Crisis at Your Next Meeting

October 25, 2018 /0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC As a meetings industry professional, you dread when you get pulled aside at an event, by a colleague who whispers, “We have a situation.” You feel a rush of panic; an air of dread; a feeling of confusion. How you deal with a “situation” today is different than how […]

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