By Gerard Braud, CSP, Fellow IEC There is an old expression that says, “Never put off until tomorrow what you can do today.” In the world of crisis communications and crisis communications plans, that saying should sum up the concept of planning and preparing. Why would you wait to decide what to do in a […]
Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts to take on a 5-day challenge to become more effective at communicating in a crisis. This is day 2 of the 5-day challenge, which discusses how to write a crisis plan, after day 1 reviewed what a vulnerability assessment is and why you should have one.
Crisis expert Gerard Braud asks corporate communications professionals to focus on their crisis communications plan efforts for the next five days, and includes strategies to conquer a crisis plan in five separate parts.
After the recent mass shootings, crisis expert Gerard Braud shares how organizations, companies, and associations might tackle the project of creating a crisis communication plan.
If you would like to master the 5 Steps to Effective Crisis Communications, now is the time to register for the Louisiana Hospital Association’s full-day workshop on November 7, 2019 in Baton Rouge. Learn how you can be a crisis communications expert. For full details, use this link to download the brochure. To register, click […]
By Gerard Braud, CSP, Fellow IEC Tropical Storm and Hurricane Barry created a great opportunity this weekend for you to review your crisis communications strategies. Among them, strategically, are you using Facebook Live, YouTube Live, and other live social media channels to their full advantage when a natural disaster affects your organization and your customers? […]
By Gerard Braud, CSP, Fellow IEC You may be reading this wondering, why in the world is a crisis communications expert delving out hurricane hacks? Well, I train organizations and companies to prepare for their crises with effective communications strategies before their crises. The same principle applies when it comes to facing the crisis of a […]
By Gerard Braud, CSP, Fellow IEC I train companies and organizations how to effectively communicate in a crisis. This requires work in advance on a clear sunny day, to prepare for their worst day. The same principle applies as I prepare for potential storms and hurricanes during hurricane season at my lakefront home just outside of […]
By Gerard Braud, CSP, Fellow IEC Hurricanes and tropical storms definitely qualify as a potential crisis. This means you need to prepare for three phases of the storm: Before, during, and after. Today’s Hurricane Hack is my favorite tip. It is based on my experience as a TV Reporter, storm chaser, and Gulf Coast resident. […]
When I was a reporter, I was always joking around in the newsroom. One day, I declared, “Don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I […]