Crisis Communications Planning: Q4 Use It or Lose It
By Gerard Braud, CSP, Fellow IEC If you operate on a fiscal budget calendar, May can be a great time for your crisis communications planning.
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How to Make a Strong Case for Crisis Planning to Your Boss?
By Gerard Braud, CSP, Fellow IEC <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> A public relations professional reached out to me to acquire a license to my Crisis Communications Plan. The company was all set to make the purchase to use my plan. Then the CEO asked, “Why do we need […]
Crisis Communications: Mayday! Mayday! Help Me! Help Me!
By Gerard Braud, CSP, Fellow IEC In the world of crisis communications, May should be a pivotal time for crisis communications plans, spokesperson media training, crisis drills, and vulnerability assessments. Why? The phrase “Mayday, Mayday” is the international distress call. Mayday got its start as an international distress call in 1923. Reportedly, it was the […]
The PIO and the Right to Know: 2nd Annual Communications Summit
By Gerard Braud, CSP, Fellow IEC I’m thrilled to be the opening keynote speaker for the 2nd Annual PIO and the Right to Know Communications Summit at Wayne State University in Detroit. Crisis communications and crisis communications planning is hard work. We’ll tackle every aspect of it. To help attendees, this page serves as a resource […]
MIC of Colorado 2019: We Have a Situation
It is great to be in Denver to speak to the Meetings Industry Council of Colorado. Like all other businesses, the meetings industry is finding it is vulnerable to having a serious crisis at a conference, convention, or event. For the sake of discussion, we will define a crisis as any situation that escalates to […]
How is Gardening Like Crisis Communications Planning?
By Gerard Braud, CSP, Fellow IEC How does your personal life reflect who you are in your professional life? In my life it is easy. All you have to do is look at my backyard garden. It personifies my professional life in crisis communications planning. Two things about this garden should catch your attention. First: […]
NFL Super Bowl 2019: Is the NFL in Crisis?
By Gerard Braud, CSP, Fellow IEC On last week’s BraudCast we asked you if the NFL is in a crisis. In this week’s BraudCast video we share your answers. By my standards, a crisis is anything that can damage a brand’s reputation and revenue. Keep this crisis definition in mind as you watch this week’s […]
Is the NFL Brand in Crisis With Their Customer?
By Gerard Braud, CSP, Fellow IEC Please share your opinion. Is the NFL brand in crisis with their customers? Share your answers either here on this blog, watch the video here and comment on The BraudCast YouTube Channel, or Tweet your thoughts to us @gbraud. In the past two weeks we’ve seen a variety of […]
Crisis Communications Plan for 2019: January Resources
By Gerard Braud, CSP, Fellow IEC In the month of January, we have reviewed a ton of crisis communications tips, public relations strategies, and we outlined effective crisis communication planning. Whether you enjoy a good read of an article, or you prefer to watch an informative video, these resources are readily available to you. Even […]
Covington, KY Student vs. Native American Drummer Crisis Case Study
By Gerard Braud, CSP, Fellow IEC The crisis dominating the news this week is the viral video of students from a Catholic High School in Covington, Kentucky shown in contrast to a Native American drummer. It’s a crisis. It is requiring serious crisis communications and crisis management. The high school is in reaction mode. The […]