By Gerard Braud, CSP, Fellow IEC
On last week’s BraudCast we asked you if the NFL is in a crisis. In this week’s BraudCast video we share your answers.
By my standards, a crisis is anything that can damage a brand’s reputation and revenue. Keep this crisis definition in mind as you watch this week’s video, which shares answers from our viewers.
As you think about the NFL and their potential crises, what are the potential crises for your brand?
In our 5 Steps to Effective Crisis Communications free online course, we point to Step 1 – your Vulnerability Assessment. Just as the NFL needs to conduct a Vulnerability Assessment, you should be doing the same thing at your company. The new year is a perfect time to kick off the practice.
To learn more about Vulnerability Assessments and the other four steps, sign up for our free 5-part video series.
I’d love to know what vulnerabilities you identify for your organization. Take advantage of the free phone call offered in the 5-Steps video series. We can talk about what your vulnerabilities are and how you can either eliminate them or prepare a crisis communications strategy to deal with them.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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