Who Should I Communicate with First in a Crisis?
Crisis communications expert Gerard Braud shares how you can identify who your stakeholders are in a crisis and how you should communicate with them.
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Should You Use a Written Statement or a Video Statement for Crisis Communications?
Crisis communications expert Gerard Braud shares the pros and cons of issuing written statements versus video statements in a crisis.
When is the Flash Point of a Crisis?
Crisis communications expert Gerard Braud discusses the flash point of a crisis and why it should matter to corporate communicators, public relations professionals, and business owners whose brand, reputation, and revenue could be impacted by a crisis.
Is There a Difference Between a Crisis and a Disaster?
By Gerard Braud, CSP, Fellow IEC Technically, a disaster is a crisis. However, your organization can experience a crisis that is technically not a disaster. In crisis communications and in your crisis communication plan, your organization should plan for two types of crises. A sudden crisis A smoldering crisis What is the difference between a […]
Is Social Media Your Best Communications Platform for Crisis Communications?
By Gerard Braud, CSP, Fellow IEC Public relations professionals and public information officers (PIOs) love social media for crisis communications. Many PR professionals wanted to share their expert opinion on a previous blog I wrote when I asked, “Is Social Media Good for Crisis Communications?” In a nutshell, the blog pointed out that Facebook and […]
Is Social Media Good for Crisis Communications?
By Gerard Braud, CSP, Fellow IEC The rules are changing when it comes to using social media for crisis communications. That is because the social media giants such as Facebook, are making it harder for your crisis notifications to show up in the news feed of your subscribers. Jay Baer is one of the top […]
How to Use Social Media for Crisis Communications
By Gerard Braud, CSP, Fellow IEC One of the best new social media tools for crisis communications is Facebook Live. Second in your crisis communications toolkit should be YouTube Live. Third would be any of the other live platforms on social media channels where your audience might follow you during a crisis. For some of […]
5-Day Crisis Communications Challenge Synopsis
By Gerard Braud, CSP, Fellow IEC In January 2019, you were issued a dare to participate in the 5 Steps to Effective Crisis Communications Video Course. Some of you have taken the challenge and you’ve become expert communicators. Some of you kicked the can down the road. No worries can-kickers. You can become a crisis […]
How to Do a Crisis Simulation Exercise?
By Gerard Braud, CSP, Fellow IEC A crisis communications drill is the best way to test your crisis communications plan, your crisis communications news releases, your designated crisis spokespeople, and your crisis management team. You’ve been challenged this week to renew your focus in September on crisis communications. The challenge specifically dares you to complete […]
How to Media Train a Spokesperson for a Crisis?
By Gerard Braud, CSP, Fellow IEC In the world of media training and media interviews, there are some serious flaws that you should avoid. These are especially true when you have to do a media interview during a crisis. Here are a few: Media training is not about how to be fast on your feet; […]