Posts

Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?

/0 Comments/in /by

 

Braudcast Answer- Who should be your spokesperson

Click image to play

Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your organization is crucial. A bad media interview can only worsen your crisis, damage your reputation and harm your revenue. That is why we asked our blog readers, our social media followers, and our BraudCast viewers, “In a crisis, who should be your company spokesperson?”

We have all seen the CEO’s that appear less than sympathetic, try to ad-lib, or just read off of a press release. But what kind of message does it send if the CEO does not act as the spokesperson? Watch the video to hear what communications professionals had to say this week about the topic. We want to hear more of your thoughts and your best practices. Do you agree with their comments?

 

Today’s video is just one of a series of answers to pressing questions in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Comment Please: In a crisis, who should be the company spokesperson?

/0 Comments/in /by
Q1 Thumbnail Gerard Braud

Click image to watch

Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public statements.

What if your organization doesn’t have a “PR person?” Who should step in to be the spokesperson? What if they haven’t been professionally media trained? This Monday we are asking you, our social media followers and BraudCast viewers, “In a crisis, who should be your company spokesperson?” We want to hear your thoughts and your experience on this media relations topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

/0 Comments/in /by

By Gerard Braud –

CEO spokesperson Gerard Braud

Click image to watch

 

Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Our viewers shared their expert media relations tips, describing various scenarios where the CEO should be the spokesperson, versus a public relations professional or subject matter expert.

For various organizations, such as schools, hospitals, associations, or corporations, a wide variety of crises can arise in which media interviews are necessary. Aside from crises and tragedy, there may also be positive public announcements such as ribbon cuttings or press for charitable events.  Who would be the appropriate spokesperson for these statements? Listen to the video to hear some expert opinions as well as my professional recommendations then share your thoughts.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Share Your Opinions: When Should Your CEO Be Your Spokesperson?

/0 Comments/in /by

By Gerard Braud –

CEO spokesperson Gerard Braud

Click image to watch

 

The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional.

Of course, there are many different scenarios that determine who may be the best fit to go on camera for a media interview or public statement. Would it be appropriate to use the CEO as the spokesperson for a positive or happy announcement? What about in a crisis? Would the CEO be able to deliver a heartfelt message in a tragic crisis scenario? Each organization, such as schools, associations, and hospitals may each have their own answer. We want to hear from you this week.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Tips: Is it ever okay to ask a reporter a question?

/0 Comments/in /by

By Gerard Braud –

On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. We are now asking you, do you agree with them?

What do you have to add to the conversation? Does the answer depend on the relationship the interviewee has with the reporter? Or should all questions take place before the interview begins? What about if the interviewee is not clear on the question being asked? Hear from your colleagues and even other media trainers who have experience with this topic by watching this video, then add your comments.

Click here to watch video & subscribe to the BraudCast

Click here to watch video & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

/0 Comments/in /by

By Gerard Braud –

Click here to watch video & subscribe to the BraudCast

Click here to watch video & subscribe to the BraudCast

Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” What experience have you had with this scenario? When have you seen it go well, and when have you seen it go not-so-well? What is the appropriate and professional way to do this?

Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week. Your answers may be featured in a follow-up video later this week. Stay tuned!

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Asking for your PR opinion: What is your best tip for writing great quotes for news releases?

/0 Comments/in /by

By Gerard Braud –

 

Thumbnail BraudCast

Click image to watch and subscribe to The BraudCast

 

As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task.  That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your colleagues. Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?”

As a journalist, a writer, a PR team member, how do you ensure you capture the attention of your audiences using quotes? How do you make sure that the quote doesn’t appear fabricated or written for the spokesperson? How do you make sure it sounds authentic, direct, and even heartfelt?

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

/0 Comments/in /by

By Gerard Braud –

It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or too proud to take a media training class, thinking their media interview skills are up to par.  This week we asked the corporate communications and public relations professionals on social media, “What is your best advice to persuade your executives or CEO to take a media training class?” They have weighed in on our social media pages, explaining what has worked for them or what they would suggest for their colleagues struggling with this task. Please watch the video and comment if you agree with their advice, or comment if you have anything additional to add to the discussion.

CEO media training 3Q braudcast

Click image to watch video

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Advice on Talking to a Spokesperson After a Bad Media Interview

/0 Comments/in /by

By Gerard Braud –

 

Media Interview Spokesperson Gerard braud

Click image to watch

 

One messed up media interview can negatively impact your organization’s reputation and revenue. So, how do you, as a public relations professional, address your spokesperson after they have made mistakes in their media interview?

On Monday I asked corporate communicators and media relations professionals for their best advice for this uncomfortable situation. In this follow-up video, I am sharing your comments and best practices you shared on social media.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?

/0 Comments/in /by

By Gerard Braud –

 

Media Interview Spokesperson Gerard braud

Click image to watch

Media interviews are not easy, especially when you put senior level executives, CEOs, and spokespeople in front of the camera who have not had proper media training. Today I am asking you, the BraudCast viewers and the Braud Communications blog readers, for your best advice for talking to a spokesperson after they have screwed up in a media interview. How should you, as a public relations and corporate communications professional, handle this awkward and uncomfortable discussion? Please comment and subscribe here to the weekly question, as well as view your colleague’s answers in my follow up video later this week.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.