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How to Keep a CEO From Talking Too Long in a Speech

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In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?”

Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you make sure they stay within a reasonable time limit when addressing key audiences, during media interviews, or when releasing public statements?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

How can you keep a spokesperson from sounding stiff and rehearsed during a media interview?

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We have all heard a media interview, a public statement, or a press release being read to an audience where the spokesperson sounds stiff and rehearsed. At times, they may even just be reading off their script, lacking eye contact with the audience and lacking heartfelt emotion when appropriate. Do you recommend that a spokesperson gets media trained to avoid this situation? What if a media training only leads to more of a “rehearsed” sounding performance?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Should you write for the written word or the spoken word? Share your answers

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Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of time, and in the case of writing, in smaller and smaller spaces. In corporate communications, public relations and crisis communications, should you write for the written word or the spoken word? What if your message may be read by your audiences as well as listened to by your audiences? Please share your thoughts with us and your colleagues this week.

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips

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Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips on getting the best media coverage for a ribbon cutting in the video.

Our experts weighed in on issues such as:

What should you call the ribbon cutting? What are some creative ways you can get the media and your audiences interested? Who should be your spokesperson in the ribbon cutting? How do you make it newsworthy?  Who should be invited? Should you have one at all?

Please join in on the discussion and comment on whether or not you agree with their answers.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best way to get media coverage for a ribbon cutting?

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This week’s PR discussion question is: What is the best way to get media coverage for a ribbon cutting? We are polling social media this week to get the best answers from PR and media relations experts. Later this week we will share their expert opinions in a follow-up video. As a former reporter, I will give you some of my tips on getting the best media coverage for a ribbon cutting in the video as well. Some things to consider in your answers may include: Who should be your spokesperson in the ribbon cutting? How do you make it newsworthy? What should you call the event? What are some creative ways you can get the media and your audiences interested? Who should you invite? Should you have one at all? We can’t wait to hear your thoughts this week.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the proper posture when you are sitting for a live media interview? Tips from social media

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You may have seen politicians, CEOs or spokespeople completely “wing it” and ruin their media interview. Not only do these spokespeople forget to practice their key messages and learn to control the media interview through effective media training, but oftentimes they don’t practice their using their body language. Body language can completely change the media interview by itself, even if you nail your key messages. Earlier this week we polled social media to ask, “What is the proper posture when you are sitting for a live media interview?” Public relations and media relations experts have weighed in, discussing topics such as how far to lean in toward the reporter, where to place your hands, and which is the proper posture for a male versus a female.

Watch today’s video to see if you agree with their comments or have anything to add. Please join in on our weekly discussions!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

If a reporter calls you how long do you have to prepare before you have to call them back? PR Discussion Question

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The public relations discussion question we asked this week to our BraudCast viewers and social media followers was: If a reporter calls you, how long do you have to prepare before you have to call them back? We polled social media to hear from public relations professionals and media relations experts on this topic.

The experts brought up some great points, some which were consistent with one another, and some you may or may not disagree with. For instance, when a reporter calls, do you absolutely have to call them back? Some experts suggested that the deadline of the reporter is most important and that the interviewee must help them answer their questions before reporters may turn to someone else for their answers. As a crisis communications expert, I always preach that YOU want to tell YOUR story, and not let someone else tell it. Finally, some experts talked about being in a constant prepared state, with media-trained spokespeople on hand and ready. Watch the video to hear more tips as well as my own opinion.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

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If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit.

When a reporter calls, and they may be digging for some information on your crisis, the pressure is on. What kind of relationship do you have with your local media? Are you preparing a well-rehearsed statement or busy addressing your employees first? With the rapid speed of social media changing the pace of communications today, could you run the risk of some information leaking the longer you wait to talk to the press? How long is too long? Please comment with your thoughts here on the blog, on our social media channels, or on the BraudCast YouTube video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

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This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of your audience and the media, and that pass the legal team and corporate red tape test? This question could have been answered in two ways. Some PR professionals answered how they write clearly and concisely to get the news release out the door quickly, while others commented on the mediums they use to communicate with the media and their audiences. They shared interesting insights and their best practices. Now, it’s your turn to chime in. Do you agree with their comments?

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Comment with Your Tips: What’s the best way to begin a news release?

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With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If your organization is in a crisis and does not have a team of experienced writers, should you consult with a crisis communications expert or public relations expert? What are some of the best leads you have seen over the years?

We want to hear your thoughts and your experience on this media relations topic. This Monday we are asking you, our social media followers and BraudCast viewers, “What is the best way to begin a news release?”   Please share your opinion with us and it may be shared this Friday in a follow-up video.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.