gerard braud crisis expert ribbon cutting

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips



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Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips on getting the best media coverage for a ribbon cutting in the video.

Our experts weighed in on issues such as:

What should you call the ribbon cutting? What are some creative ways you can get the media and your audiences interested? Who should be your spokesperson in the ribbon cutting? How do you make it newsworthy?  Who should be invited? Should you have one at all?

Please join in on the discussion and comment on whether or not you agree with their answers.


This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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