Posts

Budgeting for 2016

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Plan-to-FailBy Gerard Braud –

For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them.

That being said, I’m standing by to assist you with your needs. If media training or a crisis communications plan is on your 2015 or 2016 wish list, please send an e-mail to me at gerard@braudcommunications.com

In short order you can have a quote. Plus, if you need assistance to make a business case for media training or crisis communications planning, I am happy to give you the best expert advice possible.

And don’t forget, if you need a speaker on either of these topics for an association meeting, conference, or convention, I’m happy to help you plan a program. Many of my program titles can be viewed at https://braudcommunications.com/keynotes/

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud –

Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for crisis communications and media relations. This week the BraudCast question was, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Watch the video to hear how your colleagues answered.

 

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud –

This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, or they may not quite understand the purpose of social media. How do you persuade them about the communications and media relations opportunities that social media can provide for them?

execs social media gerard braud

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

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Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your crisis appear worse than it really is.  For effective crisis management and internal communications, how fast should a company release a public statement in a crisis?

Braudcast public statement

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?

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Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating.  For effective crisis communications and employee communications, how fast should a company release a public statement in a crisis?

Braudcast public statement

Click image to play

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Answer: Who should be your spokesperson in a crisis?

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Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your revenue. Watch the video to hear what communications professionals had to say this week about the topic.

Braudcast Answer- Who should be your spokesperson

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Today’s video is just one of a series of answers to pressing questions in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Question: Who should be your spokesperson in a crisis?

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In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be shared this Friday in a follow-up video.

Q1 Thumbnail Gerard Braud

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please Share Your Public Relations Smarts: Here is How

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Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications and employee communications.

Step 1: Subscribe to The BraudCast on YouTube

Step 2: Each Monday we will pose a question and I’d love to know your opinion.

You can post comments on The BraudCast YouTube Channel, on LinkedIn at Gerard Braud, or on Twitter @gbraud.

Step 3: After you post your opinion, follow the discussion online to compare your approach to those of your professional colleagues.

Step 4: Watch the Friday follow-up video. We’ll share a short video with some of the most interesting observations. Yes…your comments may actually show up on our Friday BraudCast video. And of course, for you, that means fame, fortune, a big raise, glory, street parades, etc.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast. The first question begins Monday.

Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You

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silverlinings

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By Gerard Braud –

The Hurricane Katrina 10th Anniversary has to begin with the words thank you.

The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money to aid in the recovery.

The region is still recovering, but the kindness shared from around the world has made a huge difference.

Recovery involves a combination of rebuilding with brick and mortar, as well as rebuilding the heart, soul and spirit of the communities and the people who make up those communities.

It is always gratifying to be able to share a personal thank you when I’m invited to speak at conferences and conventions in the New Orleans area. Here are some observations and thoughts I recently shared during a keynote speech about the silver lining in the muddy waters.

The Hurricane Katrina Prediction – What We Knew 15 Years Before the Flooding

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hurricane katrina promo

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As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis. As you will see in this video, the catastrophic flooding was predicted a full 15 years before Hurricane Katrina. Would this – could this — happen again? If you’d like to talk about what might happen in New Orleans or any other city in the future, please call me at 985-624-9976.