Crisis communication resources to help you protect your revenue, reputation, and brand.
Effective crisis communications when “it” hits the fan.
Effective crisis communications when “it” hits the fan.
Our blog is filled with deep resources to help with your crisis communication needs. Whether you are writing a crisis communication plan, seeking the best media training tips, or digging for case studies on crisis situations, you’ll find it here. Our goal is to give you all of the public relations resources you need to protect your revenue, reputation, and brand.
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By Gerard Braud –
On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.”
New Orleans can easily flood from another hurricane. I wrote about that in yesterday’s blog. Experts admit that the new fortified levee system is not high enough to keep tidal surge from topping the levees.
There are three areas where I see the potential for the insanity of prior sins and mistakes to be repeated.
1) The first sin is allowing people in low lying areas, in coastal regions, and in flood planes anywhere in America, to build a house on a foundation that is not elevated above recognized flood levels. Whether in New Orleans or a flood river plane in North Dakota, houses in flood zones should be built on stilts higher than predicted flood waters. Some home owners in New Orleans have started doing this. This is how traditional homes here were constructed here. Some homeowners, strapped for cash, have not raised their homes. It is time for building codes in all coastal towns south of I-10 and I-12 along to change. Many homes in Katrina had no wind damage, but were a complete loss because storm surge overpowered levees, flooding everything. In a nation where all flood insurance comes from the government, as do most of the emergency recovery funds, mitigating flooding with more grants to raise existing houses is a far better financial bet than paying out claims after the fact. Establishing better building codes for new construction in flood zones saves money in the long run for everyone.
2) The second is human denial among citizens and elected officials. Citizens first — A hurricane may kill you. If it doesn’t kill you, it can leave you without creature comforts like food, water and electricity for days, weeks, or months. Failing to heed an evacuation order leads to expensive and complicated rescues. I’ve been a storm chaser and journalist in many natural disasters in which people tell me they don’t plan to evacuate because they’ve stayed for other storms and survived. What I’ve learned covering these storms is that no two are alike. No two hurricanes come from exactly the same direction. No two hurricanes have exactly the same wind speeds. In Hurricane Katrina, for example, while the devastation and flooding was astounding, if the eye of the hurricane had passed only five to ten miles further to the West, the urban flooding up to rooftops would have been doubled. It is costly to evacuate, but it is far more costly for communities when residents fail to heed evacuation orders.
As for human denial among elected officials, then Mayor Ray Nagin of New Orleans is the poster child of human denial. Even when the head of the National Hurricane Center called to tell Nagin that a disaster was eminent, the mayor still waited too long to order evacuations. Evacuations that should have been called 48 hours before the storm were delayed until it was too late to logistically move people. While officials in other communities successfully followed plans and called for timely evacuations, one weak link was pivotal in causing tens of thousands to be trapped by flood waters and leading to hundreds of deaths, mostly by drowning. Those trapped in the flood then led to a massive human rescue effort that costs untold millions of dollars, when it reality there was time and there were resources sufficient enough to most of those people out of harm’s way.
3) The third sin falls in the area of communications. While many communities have emergency and disaster plans in place, they often fail to take the next step of having a crisis communications plan that effectively communicates urgency, peril, and evacuation options to constituents. Pre-written communications documents and properly trained spokespeople are the combination needed to motivate people to leave the their communities until it is safe to return. The proliferation of social media has created new ways to reach people and new ways to gather information about the unfolding crisis, but it also has created more opportunities for rumors and misinformation to spread.
Disasters create living classrooms in which people can learn what was done wrong and what was done right. The goal is to learn so the wrongs are never repeated and so that the rights are done perfectly.
To learn more, read previous posts about Hurricane Katrina.
Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You
Hurricane Katrina Truth #2 – New Orleans Will Flood Again – Find Out Why & How to Stop It
By Gerard Braud –
As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis, such as hurricane flooding. Coastal marshes have been disappearing at an alarming rate of 33 football fields a day for decades. How does this affect you? Read on…
Existing erosion is a story that needs to be told before too much attention is shifted to other environmental issues, which is the rise of sea level. The Weather Channel is showing a program focused on a Hurricane Katrina impact in 2065, based on projected sea level rise. President Obama is also expected to focus on how climate change will affect coastal regions when he visits New Orleans during this anniversary week.
But a greater, unaddressed concern for me is the fact that tidal surge in every hurricane can be reduced by healthy coastal wetlands today. However, the coastal wetlands near New Orleans have been eroding away since levees were first were built along the Mississippi River in the 1930s. Those disappearing wetlands take away nature’s natural line of defense, which is why they need to be restored.
In a 1995 documentary I wrote the words, “Every day Louisiana loses 33 football fields of land, an inch here and an inch there.”
The documentary was called Reversing the Tide, but little has happened in the 20 years since then, except a few pilot projects, more studies, and more talk. A master plan has been created, but too much time is passing without real action.
Scientists say that roughly three miles of healthy, vegetated wetlands can reduce a storm surge by one foot. In some studies based on actual storms, a single mile of wetlands reduced storm surge by one foot. Ironically, one of the major studies on wetland benefits was done by the U.S. Army Corps of Engineers, which has been in charge of building major flood walls around New Orleans, without building major wetlands in front of those walls.
Just outside of those billion dollar concrete walls built since Hurricane Katrina is now water, that just a few decades ago was land. Based on interviews I’ve done with experts over the past 30 years, my belief is a sizeable chunk of money should have been used to rebuild coastal marshes and natural defenses, rather than only on modern engineering marvels that will be topped again by a hurricane’s storm surge.
As constructed now, these walls are the equivalent of placing them on a seashore against violent waves. But if sediment from the Mississippi River is pumped into the marshes to rebuild vegetated wetlands, sixty miles of wetlands, in theory, it would reduce a twenty foot tidal surge to only a few feet of sea level rise. This would put low water levels and waves lapping against these walls rather than the force of a major ocean at maximum fury. And as sea levels rise from climate change, the rebuilding of wetlands can be a sustainable effort.
I’ve spent untold hours in these coastal areas with fishermen, scientists, environmental activist, and engineers. Decades have passed with the various parties at odds. Environmentalists worry about pollutants in the sediments from the Mississippi River. Fishermen worry about losing money as their current fishing waters turns back into land, as it was 50 years ago. Scientists and engineers fight about the best way to tackle the task, often resulting in little or no action. Politicians, who should be funding the projects, are blind to the fact that money spent today in the right way, is a better bet than paying for the massive clean up and restoration of communities, as seen in Hurricane Katrina.
Here are the realities as I see them.
The greatest harm comes when humans get in nature’s way. The greatest benefit would be to give nature a helping hand to heal the wounds that we have helped create.
By Gerard Braud –
The Hurricane Katrina 10th Anniversary has to begin with the words thank you.
The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money to aid in the recovery.
The region is still recovering, but the kindness shared from around the world has made a huge difference.
Recovery involves a combination of rebuilding with brick and mortar, as well as rebuilding the heart, soul and spirit of the communities and the people who make up those communities.
It is always gratifying to be able to share a personal thank you when I’m invited to speak at conferences and conventions in the New Orleans area. Here are some observations and thoughts I recently shared during a keynote speech about the silver lining in the muddy waters.
As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis. As you will see in this video, the catastrophic flooding was predicted a full 15 years before Hurricane Katrina. Would this – could this — happen again? If you’d like to talk about what might happen in New Orleans or any other city in the future, please call me at 985-624-9976.
Tutorial #23 by Gerard Braud —
These 23 crisis communication tutorials are meant to inform you and help you realize your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis. You can do this by uploading your own professionally done videos to the web, which also serves to tell your story straight to your customers and you employees, in addition to the media. The challenge is now yours. Are you a positive person who says you can or a negative person who says you can’t?
When public relations people, corporate spokespeople and Public Information Officers (PIO) tell me they can’t do something, I know they are right. Negative people are always right when they say they can’t, even if it means they won’t try. This makes me crazy.
Usually they blame it on their boss, who first says no. Sometimes, they won’t even try, out of fear of being told no.
As I’ve taught workshops on this topic of filing CNN iReports as part of your crisis communications and media relations strategy, I’ve had way too many people tell me they don’t think they could get permission to do it. That’s sad.
Of course, many of these people work for bosses who don’t want to speak at a news conference either.
I have some final thoughts in today’s video tutorial. You can watch it here.
I think you can. I’ve done it many times as a way to show you what you can do.
This link will take you to my tutorials on the CNN iReporter website. I hope you take the time to view, study, and share all 23 videos and articles.
This link will take you to the index for all of the articles and videos.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
Tutorial #22 by Gerard Braud, —
When you watch a video on the web, in just seconds you determine if you will keep watching or if you will move onto something else. In today’s tutorial I’m talking about keeping your videos as short as possible in order to increase your viewership and hang on to your audience’s, as well as the media’s attention.
Take a look at today’s video tutorial. I hope it isn’t too long.
This link will take you to my tutorials on the CNN iReporter website. I hope you take the time to view, study, and share all 23 videos and articles.
This link will take you to the index for all of the articles and videos.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
For client questions & media interviews
504.908.8188
gerard@braudcommunications.com
