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Crisis Communications Podcast: Be Prepared to Protect Your Revenue, Reputation, and Brand

In this crisis communications podcast, CEO of the Independent Lubricant Manufacturers Association Holly Alfano interviews me about the often overlooked piece of running a business: crisis communications and preparation. How is a crisis defined? Ask, “Will this event affect our company’s revenue, reputation, and brand?” Stop thinking of only situations such as a fire, a […]

Crisis Communications Master Class: Change the Way You Write

The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? If you missed last week’s crisis communications master class use this link to access the replay. You’ll learn 10 reasons why you should change how […]

Crisis Communications News Release Contest

This is our crisis communications news release contest. Rules: The clock is ticking. You need to get a statement posted to your website, emailed to the media, and emailed to your employees. Below is the statement that you have been given. Do you post it and send it out as is? Do you make edits? […]

Change the Way You Write Crisis Statements

It is time to change the way you write crisis statements and crisis communication news releases. The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? It begins with using short declarative sentences. In […]

Crisis News Release Reality: This Scares Me

With Halloween on the horizon, I thought I’d confess something that frightens me. The question is, am I more frightened than you? It scares me to think how many companies are ill-prepared to communicate quickly with the media and their employees when they have a crisis. Boom – fire, explosion, workplace shooting, chemical release, natural […]

Crisis Communications Master Class: The Golden Hour

Last week’s crisis communications master class focused on the golden hour, a very critical time for those facing a crisis. If your company is facing a crisis, you must issue a statement to employees, the media, customers, and other stakeholders within one hour or less of the situation becoming known to the public. If you […]

Facebook Crisis Communication Lessons

The Facebook crisis communications lessons are many. The explosive interview on 60 Minutes and the testimony before Congress from whistleblower Frances Haugen confirms and reinforces the crisis communication lessons we discussed in the SituationHub Master Class that originally aired live on March 11, 2021. The Master Class is called The Social Media Conundrum. You’ll want […]

Pumpkin Spice Crisis Communications

Pumpkin spice crisis communications is the latest craze among companies, CEOs, and public relations professionals. These are people who realize that Fall is here. We’re in the final quarter of the year, and they have failed to meet their goal of completing a crisis communications plan, their crisis communications news releases, their crisis drills, and […]