Crisis Communications Master Class: The Golden Hour

Last week’s crisis communications master class focused on the golden hour, a very critical time for those facing a crisis. If your company is facing a crisis, you must issue a statement to employees, the media, customers, and other stakeholders within one hour or less of the situation becoming known to the public. If you fail to communicate during the crisis communications golden hour, the narrative will get captured by others who may not know all of the facts.

What they post to social media will likely damage your revenue, reputation, and brand. The effects of that damage can be long-lasting. In this master class, we talk with Doug Levy, author of The Communications Golden Hour. Your host is SituationHub Founder and crisis communications expert Gerard Braud. The SituationHub crisis communications software platform can not only help you communicate effectively during the crisis communications golden hour, but SituationHub can actually write your first communications statement in 1-3 minutes. It turns the golden hour into the golden minutes.

Replay – Free Master Class – The Crisis Communications Golden Hour

Minutes and seconds count in a crisis. If you missed Thursday’s free Master class, the replay is now online.

Use this link to access the content.

Preparation is the key to fast crisis response. We dig deeper into the need for speed in your crisis communications and explore the tools you need to effectively communicate.

We discuss:

  • How to organize communications so that crucial information gets out fast
  • Why some messages work better than others
  • How to choose the right words
  • Skills to be an effective spokesperson
  • What you need to know about special populations or other unique factors in your audience

Your free registration for this Master Class is a gift from If your company has the potential to experience a crisis (and you know it does),

SituationHub is the fastest way to:

  • Gather the facts
  • Confirm the facts
  • Notify your crisis team
  • Write a statement for the media, your employees, and stakeholders.
  • …and do it all in a remarkable 3-10 minutes.

Be well; Be safe,

The SituationHub Team makes crisis communications move at the speed of social media. Use this link to schedule a free, private call

To schedule a free, confidential demo for the crisis communications software SituationHub, visit:



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