Crisis Communications Podcast: Be Prepared to Protect Your Revenue, Reputation, and Brand

In this crisis communications podcast, CEO of the Independent Lubricant Manufacturers Association Holly Alfano interviews me about the often overlooked piece of running a business: crisis communications and preparation.

How is a crisis defined? Ask, “Will this event affect our company’s revenue, reputation, and brand?” Stop thinking of only situations such as a fire, a pandemic, or a hurricane. Start thinking of the vulnerabilities of your specific business. Start thinking about your CEO taking a photo with the wrong person, at the wrong time. Start thinking about one of your employees saying the wrong thing on social media.

Start thinking about who should be your spokesperson in a crisis. It may not be who you would expect. Stop thinking a crisis won’t happen to you. Start thinking, if this happens to me, to our company, to our organization, do we have the crisis communication tools to respond and communicate quickly?

In case this sounds overwhelming or stressful, thankfully, there are five simple steps to manage a crisis effectively. Just five steps. And thankfully, there is an automated software that can help you communicate to your clients, customers, employees, and stakeholders in a crisis.

  1. Vulnerability Assessment
  2. Crisis Communications Plan
  3. Library of Pre-written news releases (Use
  4. Spokesperson media training
  5. Crisis communications drill

If these sound foreign to you, we take a deep dive into these five steps in the podcast.

Listen to the podcast here.

To set goals, talk about your needs, and formulate a budget, schedule a complimentary, confidential call with me

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19

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