Posts

If someone writes something negative on your corporate Facebook page, should you delete it?

This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week!

From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing opinions. Social media managers and corporate communications professionals must be trained on how to deal with negative feedback or negative comments. From a PR standpoint, what would you do to protect the brand, reputation, and revenue of your company? Should you delete negative comments or respond to them?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What should be included in an employee social media policy? Tips from Followers

Last week, crisis communications expert Gerard Braud posed a question for his followers who are experts in corporate communications, public relations, and social media. He asked, “What should be included in an employee social media policy?” A wide variety of answers flooded in and now we want you to add to the discussion. Do you agree with their comments?

How can you establish clear guidelines for your employee’s behavior on social media? Is it appropriate to hold team meetings to discuss or establish boundaries for social media behavior? Should your employees be able to comment about their work on their personal social media pages? What are some of the crises that could occur if one of your employees posted something inappropriate on a professional or personal social media page? These are all things to think about as you establish or modify your company social media policy.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What should be included in an employee social media policy?

Every Monday morning of every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question we want to hear your thoughts on is, “What should be included in an employee social media policy?”

There is an abundance of company policies regarding human resources and ethics at most organizations, but what about covering the pressing issue of social media? With today’s fast-paced media, running at the speed of Twitter, your employees could present a huge crisis for your organization in just 140 characters.

From a PR and social media standpoint, what should you include in your policies to protect the brand, reputation, and revenue of your company and of your executive?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What should you do if an executive does a presentation that goes badly and goes viral on social media? PR Tips

Crisis communications expert Gerard Braud polled social media earlier this week to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The experts have weighed in on social media and their opinions are shared in this video.

We now want you to learn from their tips, but also keep the conversation going. Do you agree with their comments? What would you add to the discussion?  From a PR standpoint, what would you do to protect the brand, reputation, and revenue of your company and of your executive? How do you deal with the rapid pace and reach of social media as a means of communication and representation of your senior-level executives?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

 

Click to watch

Click to watch

This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of your audience and the media, and that pass the legal team and corporate red tape test? This question could have been answered in two ways. Some PR professionals answered how they write clearly and concisely to get the news release out the door quickly, while others commented on the mediums they use to communicate with the media and their audiences. They shared interesting insights and their best practices. Now, it’s your turn to chime in. Do you agree with their comments?

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please weigh in: Should companies have a social media policy for employees?

By Gerard Braud

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

There is an abundance of human resource policies out there in the corporate world, but is your company or organization really covering the pressing issues that social media can raise? With today’s communications running at the speed of Twitter, your employees could present a reputation and revenue damaging crisis for your organization in just 140 characters.

The question we are posing this week for crisis communications, corporate communications, and public relations experts is, “Should companies have a social media policy for employees?”

Share your opinion and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in another video. Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring your tips: Should companies have a social media policy for employees?

By Gerard Braud

We posed this question on our YouTube Channel earlier this week, asking for your expert advice: “Should companies have a social media policy for employees?”

Your colleagues who specialize in communications, public relations, and crisis management weighed in this week discussing some of the ways that organizations could benefit from a social media policy. Some professionals shared ideas on how it could be done effectively. Do you think that employees crave this type of direction? Or would they find it limiting or offensive to be told what they can and can’t do on social media? What industries or types of organizations would it be appropriate for?

Please share your thoughts and join our weekly discussions by posting here on the blog, on social media or on today’s video. Stay tuned for another question next week! Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Question of the week: Should companies have a social media policy for employees?

By Gerard Braud

This week and every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question this week is, “Should companies have a social media policy for employees?” There are plenty of company policies regarding human resources and ethics, but is your company really covering the pressing issue of social media? In today’s fast paced communications running at the speed of Twitter, your employees could present a huge crisis for your organization in just 140 characters.

Please share your thoughts and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in another video. Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Your answers: How do you best respond when people get angry on your social media site?

By Gerard Braud

Social media can be a double edged sword for your corporation, school, or organization. It can be very positive and very negative at times. This week I asked corporate communicators and public relations professionals how they best respond when people get angry on their company social media site. They shared their responses which I am featuring in this video. Please subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

Angry Social Media Q11 Gerard Braud

Click image to watch and subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

How Do You Best Respond When People Get Angry On Your Social Media Site?

By Gerard Braud

Social media can be a powerful tool for your customers and your audiences to voice their opinion about your corporation or organization.  This week I am asking corporate communicators and public relations professionals how they best respond when people get angry on their company social media site.  This week and every week we seek your best communications practices on the BraudCast. Please subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

Angry Social Media Q11 Gerard Braud

Click image to watch and subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.