Posts

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips

/0 Comments/in /by

 

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips on getting the best media coverage for a ribbon cutting in the video.

Our experts weighed in on issues such as:

What should you call the ribbon cutting? What are some creative ways you can get the media and your audiences interested? Who should be your spokesperson in the ribbon cutting? How do you make it newsworthy?  Who should be invited? Should you have one at all?

Please join in on the discussion and comment on whether or not you agree with their answers.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best way to get media coverage for a ribbon cutting?

/0 Comments/in /by

 

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

This week’s PR discussion question is: What is the best way to get media coverage for a ribbon cutting? We are polling social media this week to get the best answers from PR and media relations experts. Later this week we will share their expert opinions in a follow-up video. As a former reporter, I will give you some of my tips on getting the best media coverage for a ribbon cutting in the video as well. Some things to consider in your answers may include: Who should be your spokesperson in the ribbon cutting? How do you make it newsworthy? What should you call the event? What are some creative ways you can get the media and your audiences interested? Who should you invite? Should you have one at all? We can’t wait to hear your thoughts this week.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the proper posture when you are sitting for a live media interview? Tips from social media

/0 Comments/in /by
Click image to watch

Click image to watch

You may have seen politicians, CEOs or spokespeople completely “wing it” and ruin their media interview. Not only do these spokespeople forget to practice their key messages and learn to control the media interview through effective media training, but oftentimes they don’t practice their using their body language. Body language can completely change the media interview by itself, even if you nail your key messages. Earlier this week we polled social media to ask, “What is the proper posture when you are sitting for a live media interview?” Public relations and media relations experts have weighed in, discussing topics such as how far to lean in toward the reporter, where to place your hands, and which is the proper posture for a male versus a female.

Watch today’s video to see if you agree with their comments or have anything to add. Please join in on our weekly discussions!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What is the proper posture when you are sitting for a live media interview?

/0 Comments/in /by
Click image to watch

Click image to watch

 

The question we are posing on social media this week for public relations and media relations professionals is, “What is the proper posture when you are sitting for a live media interview?” The answer may not be as straightforward as you think. Should you lean in, or lean back? Should your arms be folded or unfolded? Hands clasped together or placed on your lap? Should your legs be crossed or uncrossed, and which is the proper posture for a male versus a female?

You may even want to share examples of where you have seen BAD posture in a live media interview. When a spokesperson is sitting properly for a media interview, viewers often don’t notice or have any comments to make, but it’s easy to identify when it’s gone wrong. Have you seen a political candidate, a CEO, or a spokesperson have bad posture in a live media interview? Or have you seen someone who has perfected it? Please comment here, on this week’s video, or on our social media pages.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

If a reporter calls you how long do you have to prepare before you have to call them back? PR Discussion Question

/0 Comments/in /by

 

gerard-braud-crisis-expert-discussion-question-thumbnail

Click image to watch

The public relations discussion question we asked this week to our BraudCast viewers and social media followers was: If a reporter calls you, how long do you have to prepare before you have to call them back? We polled social media to hear from public relations professionals and media relations experts on this topic.

The experts brought up some great points, some which were consistent with one another, and some you may or may not disagree with. For instance, when a reporter calls, do you absolutely have to call them back? Some experts suggested that the deadline of the reporter is most important and that the interviewee must help them answer their questions before reporters may turn to someone else for their answers. As a crisis communications expert, I always preach that YOU want to tell YOUR story, and not let someone else tell it. Finally, some experts talked about being in a constant prepared state, with media-trained spokespeople on hand and ready. Watch the video to hear more tips as well as my own opinion.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

/0 Comments/in /by

 

gerard-braud-crisis-expert-discussion-question-thumbnail

Click image to watch

If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit.

When a reporter calls, and they may be digging for some information on your crisis, the pressure is on. What kind of relationship do you have with your local media? Are you preparing a well-rehearsed statement or busy addressing your employees first? With the rapid speed of social media changing the pace of communications today, could you run the risk of some information leaking the longer you wait to talk to the press? How long is too long? Please comment with your thoughts here on the blog, on our social media channels, or on the BraudCast YouTube video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Your Answers are Featured: What should you do if a reporter takes you out of context?

/0 Comments/in /by
Click to watch

Click to watch

The public relations discussion question we asked this week to our BraudCast viewers and social media followers: What should you do if a reporter takes you out of context? We asked public relations professionals and media relations experts to weigh in with their best practices so their colleagues could benefit.  Our experts brought up some interesting points such as the type of relationship the interviewee has with the journalist, whether or not any key stakeholders would be affected by the information taken out of context, and what would be the appropriate way to approach a reporter about the situation if the interviewee did decide to do so? Our followers contributed valid points such as whether such a situation warrants a phone call, an email, a blog, or a new news release clearing the air. Now it’s your turn. What do you have to add to the conversation? Do you agree or disagree with these comments?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: What should you do if a reporter takes you out of context?

/0 Comments/in /by

 

Click to watch

Click to watch

What should you do if a reporter takes you out of context? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit.  Some things to consider include, what is your relationship with the reporter?  Is it well-established over the years or is this the first time a certain reporter has interviewed you? Should you even call them out on it at all?Should this be a private or public conversation? What medium would you choose to have the discussion with the reporter? Does this conversation require a phone call, an email, a blog, or a new press release to clear the air? Finally, how can you avoid the risk of damaging your reputation even further? Share your thoughts here on the blog, on our social media channels, or on the BraudCast YouTube video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

/0 Comments/in /by

 

Click to watch

Click to watch

This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of your audience and the media, and that pass the legal team and corporate red tape test? This question could have been answered in two ways. Some PR professionals answered how they write clearly and concisely to get the news release out the door quickly, while others commented on the mediums they use to communicate with the media and their audiences. They shared interesting insights and their best practices. Now, it’s your turn to chime in. Do you agree with their comments?

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Share your tips: What is the fastest way to get a news release issued when there is a crisis?

/0 Comments/in /by

 

Click to watch

Click to watch

Each week here on the BraudCast channel we are seeking your opinions. The question this week is, “What is the fastest way to get a news release issued when there is a crisis?” Not only do we want to hear about the strategies you use to get the news release to the hands of the media and your audiences, but how do you write one effectively and in a timely manner? We know that in corporate communications and public relations, semantics can be debated over for long periods of time with legal teams. How can you write clear and concise news releases that grab the attention of your audience and the media, and that pass the corporate red tape test?

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.