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Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

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By Gerard Braud –

CEO spokesperson Gerard Braud

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Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Our viewers shared their expert media relations tips, describing various scenarios where the CEO should be the spokesperson, versus a public relations professional or subject matter expert.

For various organizations, such as schools, hospitals, associations, or corporations, a wide variety of crises can arise in which media interviews are necessary. Aside from crises and tragedy, there may also be positive public announcements such as ribbon cuttings or press for charitable events.  Who would be the appropriate spokesperson for these statements? Listen to the video to hear some expert opinions as well as my professional recommendations then share your thoughts.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Share Your Opinions: When Should Your CEO Be Your Spokesperson?

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By Gerard Braud –

CEO spokesperson Gerard Braud

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The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional.

Of course, there are many different scenarios that determine who may be the best fit to go on camera for a media interview or public statement. Would it be appropriate to use the CEO as the spokesperson for a positive or happy announcement? What about in a crisis? Would the CEO be able to deliver a heartfelt message in a tragic crisis scenario? Each organization, such as schools, associations, and hospitals may each have their own answer. We want to hear from you this week.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Tips: Is it ever okay to ask a reporter a question?

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By Gerard Braud –

On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. We are now asking you, do you agree with them?

What do you have to add to the conversation? Does the answer depend on the relationship the interviewee has with the reporter? Or should all questions take place before the interview begins? What about if the interviewee is not clear on the question being asked? Hear from your colleagues and even other media trainers who have experience with this topic by watching this video, then add your comments.

Click here to watch video & subscribe to the BraudCast

Click here to watch video & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

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By Gerard Braud –

Click here to watch video & subscribe to the BraudCast

Click here to watch video & subscribe to the BraudCast

Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” What experience have you had with this scenario? When have you seen it go well, and when have you seen it go not-so-well? What is the appropriate and professional way to do this?

Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week. Your answers may be featured in a follow-up video later this week. Stay tuned!

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips for Writing Great Quotes for News Releases

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By Gerard Braud –

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Writing quotes for news releases is no easy feat. Corporate communicators and public relations professionals know that when they write a quote it must sound authentic, heartfelt when necessary, and even unscripted.  They want to make their spokesperson sound credible, professional, and quote-worthy. Earlier this week posed a discussion question on social media asking, “What is your best tip for writing great quotes for news releases?”

Our BraudCast viewers and contributors have weighed in and shared their best practices on our social media pages. As we post this follow-up video featuring their answers, we ask you PR pros to continue the conversation. Do you agree with their opinions? What can you add to the conversation? What experience have you had with writing quotes? Have you ever landed the front page of a newspaper? We want to hear your thoughts.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Asking for your PR opinion: What is your best tip for writing great quotes for news releases?

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By Gerard Braud –

 

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Click image to watch and subscribe to The BraudCast

 

As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task.  That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your colleagues. Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?”

As a journalist, a writer, a PR team member, how do you ensure you capture the attention of your audiences using quotes? How do you make sure that the quote doesn’t appear fabricated or written for the spokesperson? How do you make sure it sounds authentic, direct, and even heartfelt?

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

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Braudcast public statement

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Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives.  This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your crisis appear worse than it really is.  Earlier this week we asked, for effective crisis communications and internal communications, how quickly do you need to issue a public statement when a crisis happens? Our viewers and your colleagues have weighed in on our social media pages to share their opinions. Watch today’s follow-up video to determine if you agree with them or if you have your own best practices to add to the conversation.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: How fast do you need to release a public statement in a crisis?

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Braudcast public statement

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For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis?

We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams before they are ever presented to the media. This slow process only allows the media to become impatient and frustrated and eyewitnesses to begin speculating. What kind of process does your organization go through in order to get a timely statement to the media? What is your professional opinion on this question?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Social Media Comments: What Role Should Your Internal Communications Team Play During a Crisis?

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By Gerard Braud –

Click image to watch and subscribe to the BraudCast

Click image to watch and subscribe to the BraudCast

On Monday we asked a question here on the blog and on our social media accounts to open discussion with corporate communicators and public relations professionals. We asked, “What role should your internal communications team play during a crisis?” Business communications professionals have weighed in on what they believe an internal communications team’s biggest responsibilities are in a crisis. Responsibilities included social media management, stopping the rumor mills, and deciphering what information they should be providing to their audiences. Many contributors commented on the importance of communicating consistent and transparent information to their employees.transparent information to their employees.

What do you have to add? Do you agree or disagree?  Listen to your colleagues thoughts in the video. Make sure to subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

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By Gerard Braud –

 

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video.

A few business communications experts responded that if you intend for something to be made public to tell a reporter, “This is off the record. . .” Other contributors explained that they have developed professional and long-lasting relationships with reporters that they trust to keep their information private. Have you had any experience with these sorts of situations?  Do you agree or disagree with this week’s responses?

Please share your thoughts here on the blog and on our social media. Your colleagues can benefit from your tips.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on the BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.