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Media Training Discussion Question: How to Get to Know Your Local Reporters?

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In a crisis, whether it’s a school shooting, a fire, a natural disaster, or a white-collar crime, your local reporters will be the first to come knocking on your door at your business, school, or organization. You want the media on your side. You want the media to work with you so you are able to tell your story for yourself. You also want the media to be there and be engaged when you have great news to share, whether it be an announcement of new leadership, the opening of a new branch of your franchise, or any important milestone in your business. So, how do you get to know your local reporters so that you can establish these types of positive relationships?

We are asking you, our readers and followers, expert public relations and media training professionals, to share your expert opinion this week. Comment here and on our social media pages to join in. You and your answers may be featured in our follow-up video!

Today’s question is one of a series of debates in the crisis management, media relations, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Tips: Should Executives EVER Give Their Opinion on Politics?

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Executives have an important role in leading their company, their business, or their organization. Does any part of that role include publicly sharing their opinions on current events or getting involved political debates? What if they are a subject matter expert on a topic that is being discussed by politicians or media experts? Do you think that it is too risky? Could it harm their reputation and revenue? Or could they gain new fans and followers? How could it benefit their business or harm their business?

To help out corporate communications professionals and share valuable tips among one another, this week’s public relations discussion question was, “Is it ever appropriate for an executive to give their opinion about politics?” On Monday we asked this question to our public relations experts and social media followers. Our social media contributors and BraudCast subscribers weighed in on this topic and we are now sharing some of their answers in this video! Now it’s your turn to join in on the conversation and let us know if you agree with their comments.

Today’s video topic is one of a series of debates in the corporate communications, media relations, crisis communication, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. This is how:

1: Subscribe to The BraudCast on YouTube

2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thank you in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Tips On the Best Way to Get Media Coverage for a Ribbon Cutting

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On Monday, we asked our social media followers, “What is the best way to get media coverage for a ribbon cutting?” They have chimed in with their best public relations practices and media relations tips on this discussion question. Our contributors discussed how to get your audience interested, how to utilize the current relationships you have with the media, and they raised the question, should you have one at all? We now want to hear your comments on the topic. Do you agree? Do you disagree with their answers? Do you have anything to add? What has worked for you in the past, or what has worked for other companies and organizations? How do you make the good news, such as a ribbon cutting, newsworthy and interesting? Watch the video below and then comment with your thoughts.

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

 

Yes, YOU are invited to share your bite-size bits of best practices. This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other.  Here is how to join in:

1: Subscribe to The BraudCast on YouTube

2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

4: Watch the Follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Discussion Question: Best Way to Get Media Coverage for a Ribbon Cutting?

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Today’s media relations discussion question is: “What is the best way to get media coverage for a ribbon cutting?” We want to hear tips from corporate communications and public relations professionals who have some experience with this topic. On Thursday we will share your expert opinions in a follow-up video. And from the standpoint of a former reporter, you will hear my tips for getting the attention of the media. So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience?

So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience? How do you get the media to cover the “good stuff?” We want you to chime in with your thoughts to help benefit your colleagues and the online PR community.

 

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

Today’s question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

  • Subscribe to The BraudCast on YouTube
  • You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
  • Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
  • Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

 

Tips from Media Training Experts: Should you write a letter to the editor for a bad story?

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The press has been known to twist, conform, and shape people’s words. CEO’s, spokespeople, and public relations professionals may be taken out of context and become frustrated with a negative press release regarding their brand, business, and reputation. So, as a corporate communications or PR professional, what should you do when a reporter writes a bad story about you or your business? Is it worth it to get in a battle with someone who can potentially further damage your reputation? Or can you effectively hash out the issues, correct the facts, and potentially solve the problem? Should you consult with a crisis communications expert or media training consultant?

Communications experts on social media have chimed in with some of their best practices. Now we want to hear what you have to add to their comments. Do you agree? Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best piece of media relations advice you were ever given?

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To promote online discussion, crisis communication expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of media relations advice you were ever given?” Have you heard one piece of advice that has stuck with you over the years? We want you to comment here and on our social media pages to share your answers. You and your colleagues can benefit from this online discussion. Your answers may be featured in our follow-up video!

There are a number of things to consider when beginning, maintaining, and growing your relationship with the media. How do you ensure that they are on your side when it comes to telling the story of your brand, company, or organization? How do you ensure they come to you first when your organization is facing a crisis? Should you consider media training in order to communicate with them effectively?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Public Relations Tips On: The best piece of advice you were ever given for doing media interviews

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To inspire online discussion, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What’s the best piece of advice you were ever given for doing media interviews?” Have you heard one piece of advice that has stuck with you over the years? Our social media followers commented here and on our social media pages to share their answers. Now, we want to know, what do you have to add to the conversation? Have you heard a PR tip regarding using key messages, using effective nonverbal communication, or how to handle your nerves?

Whether a media interview is for print, television, or radio, there are a number of strategies in this week’s video that CEO’s, executives, and subject matter experts can use to help their media interview run smoothly and help them communicate effectively, especially in a crisis.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best piece of advice you were ever given for doing media interviews?

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There are a number of things to consider when doing a media interview. Interviewees and spokespeople must not only focus on what to say, but they need to practice their nonverbal communication skills as well. Whether a media interview is for print, television, or radio, there are a number of strategies CEO’s, executives, and subject matter experts can use to help their media interview run smoothly and help them communicate effectively, especially in a crisis.

To inspire online discussion, crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of advice you were ever given for doing media interviews?” Have you heard one piece of advice that has stuck with you over the years? We want you to comment here and on our social media pages to share your answers. You and your colleagues can benefit from this online discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

The Worst Crisis Communications Phrases You’ve Heard

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Failed crisis communications statements often go down in history and are forever searched on YouTube. Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?”

The responses are in and we want you to comment here and on our social media pages to share even more of the cringe-worthy, frustrating, or downright stupid statements you have heard on television, radio, or in print.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

 

PR Tips on: Which is more important in a media interview – emotion or details?

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It is crucial for your business, company, school, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters to tell your story and potentially speculate. Should your CEO, public relations professional, or spokesperson be more focused on expressing those emotions, or should they be more focused on delivering the news, the facts, and the details of your crisis? On Monday, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?”

Our followers have joined in on the discussion this week, sharing their tips on social media. Comment here and on our social media pages to join the discussion. Do you agree with their opinion? Do you disagree?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.