How to Write a Crisis Communications Plan Part 2
Crisis communications expert Gerard Braud shares the second step in writing a crisis communications plan, based on his customized 5-step plan for effective crisis communication.
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How to Write a Crisis Communications Plan? Start With a Vulnerability Assessment
By Gerard Braud, CSP, Fellow IEC “How to write a crisis communications plan” is a popular search topic for public relations professionals at the beginning of a new year. If you are one of those people, EXCELLENT! You are off to a great start for the year. To achieve your goal, you may want to […]
Start the New Year with Continuity and Not New Year’s Resolutions
By Gerard Braud, CSP, Fellow IEC Here we are at the beginning of a new year. It’s that time of year where people make New Year’s Resolutions… most of which they abandon before the month is over. What if instead of resolutions you selected continuity? And what if the goal you set was to protect […]
Take 5 Minutes to Shape Your 2020
By Gerard Braud, CSP, Fellow IEC You made it. Another year down. It is just about that time to turn your corporate work brain off. It is time to rest. We’ll be taking our blog silent until about January 6th, 2020. But before we go, you deserve a special thank you. Your loyalty, support and […]
How to Get Crisis Communications Training on Your 2020 Calendar
By Gerard Braud, CSP, Fellow IEC December is filled with end of year meetings, budget reviews, and overall wrap up of your budget year. Not to mention your calendar is booked with office parties, gift-giving, and a to-do list the length of your arm. That’s why January is the time to plan your crisis communications strategy […]
Twas the Night Before Christmas…with Unnecessary Corporate Edits
Crisis expert Gerard Braud shares what happens when the C-suite takes the red pen to a shareable holiday greeting designed to make a point for public relations professionals.
How Do I Handle a Social Media Troll? Crisis Communication Tips
Crisis communications expert Gerard Braud shares a number of tips for dealing with a pesky social media troll on your website or social media sites.
You’re Ruining Your Reputation on Social Media: Use 5 Basic Rules
Crisis expert Gerard Braud shares a number of tips for CEO’s and executives to consider before they interact on social media.
Twitter versus Facebook: A Perfect Crisis Communications Case Study
By Gerard Braud, CSP, Fellow IEC Crisis communication failures are easy for any expert to cite as an example of what not to do. It is far harder to find a crisis communication and crisis management case study where things are done correctly, because often the public never knows about a potential crisis that never […]
Crisis Communications Case Study from California Wildfires and PG&E
Crisis expert Gerard Braud shares a number of crisis communications lessons for companies to learn based off of the decisions PG&E has made in the California Wildfire crisis.