matt popovich

Take 5 Minutes to Shape Your 2020

By Gerard Braud, CSP, Fellow IEC

You made it. Another year down. It is just about that time to turn your corporate work brain off.

It is time to rest.

We’ll be taking our blog silent until about January 6th, 2020. But before we go, you deserve a special thank you. Your loyalty, support and readership over these many years is constantly appreciated.

A number of you have evolved from being colleagues in a professional organization, to being clients, to being great personal friends. That’s really cool.

It is truly a blessing to serve you by doing the things that come natural to me. Today day marks 22 years since I left television news and embarked on this journey with you. You’ve paved the road for me and for that I am most grateful.

It’s also worth noting that each year around this time, many public relations people tell me they feel undervalued in their professional careers. For example, many who hoped to do media training or write a crisis communications plan were told, “No, we don’t have time for that,” or, “We don’t have budget for that.” This negative response is also true for many of your other strategic communication and brand goals.

Before the end of the year, take five minutes to read this article to help you with those frustrating work experiences. Then, rest your mind and put those negative thoughts out of your head for the next few weeks. We’ll revisit your goals in January.

Focus on spending time with your family. Focus on giving love, joy or gifts to all, whether they are best friends or complete strangers.

Take time to experience the joy of the season.

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

How to Use Social Media for Crisis Communications

The Biggest Lie in Crisis Communications

4 Steps Every Company Needs to Take in Order to Avoid the Default Spokesperson

Photo by Matt Popovich on Unsplash

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