Today’s crisis communications tip is to Mind the Gap. There is a gap of time between the flashpoint of your crisis and the time in which your first crisis news release statement is released to the world. You need to communicate the truth. If you fail to do so, you create a Truth Gap. If […]
The crisis communications golden hour is all about the emphasis for companies in crisis to take bold, decisive steps in the first hour, in order to manage both the crisis and the public’s perception of the crisis. But the crisis communications golden hour really needs to be reduced to the crisis communications golden minutes. Have […]
by Gerard Braud, CSP, Fellow IEC Your COVID crisis communications plan and your COVID crisis communication pre-written news releases need to be modified immediately if your organization is being attacked over policies related to COVID-19 mask requirements or vaccine mandates. Daily we see news reports of school boards, city councils, and county governments being attacked […]
If media interviews are part of your job, here is the replay to Thursday’s Virtual Media Training. Use this link to listen. Talking to the media is hard, even on a sunny day. This is why top leaders, executives, and spokespeople take annual media training classes, either in person or as a virtual media training class. […]
In this keynote presentation, I’m looking at how communications can change EVERYTHING. New Orleans suffered one of the worst disasters we have seen in this country, or even worldwide. Through my personal experiences with Hurricane Katrina, I am sharing some of the ramifications of when we only think about the sunny days of our businesses, […]
Can you name one leader that used the wrong words – costing themselves their career, company, or city thousands or millions of dollars, or worse, lives? Words matter. Words can inspire. Words can motivate. Words can comfort and console us. We have plenty of case studies of business leaders, political leaders, and leaders around the […]
We don’t often associate customer service with crisis communications. However, in the age of social media, a single unhappy customer can quickly damage a brand’s revenue and reputation. Over the years in this blog, we have reviewed countless case studies of how customers on social media have leveled serious allegations against companies. Cancel culture is […]
If you could attach a dollar value to every word you say, would you make money or would you lose money? Do your words in media interviews or even in conversation with clients, stakeholders, and colleagues enhance your profits, or destroy your revenue, reputation, and brand? The story I’m sharing here appears in my media […]
How do you stack up? PR News and CS&A International asked companies a simple question: Do you have a crisis management plan? Nearly 60 percent said they had a plan, yet only half of those plans were up-to-date. This means 70% of organizations are really just flying by the seat of their pants when a […]
Be Prepared. Be Fast. Sprint! Doing crisis communications right can take a long time; a really long time. Let’s stop doing that. Let’s do it faster. Let’s find a better way. Let’s sprint! Traditionally, companies set up endless meetings and an inflated collaboration process. People will spend three months to two years talking about the […]