If media interviews are part of your job, here is the replay to Thursday’s Virtual Media Training.
Use this link to listen.
Talking to the media is hard, even on a sunny day. This is why top leaders, executives, and spokespeople take annual media training classes, either in person or as a virtual media training class. In a media interview, the pressure is on to say the right thing. Doing a media interview is even harder on your darkest day when you are in the middle of a situation that may become a crisis. You can plan and you can prepare. But can you control the media interview?
In this Virtual Media Training, we take away the fear of the media and media interviews by giving you practical techniques to be your best on, potentially, your worst day.
Not every crisis results in a media interview. However, it only takes that one rare interview to damage your revenue, reputation, and brand. Plus, when eyewitnesses are telling your story on social media, the pressure increases for you to issue a statement at the speed of social media.
In this Virtual Media Training Class we will:
- Examine the power of a preamble in your public statement
- Explore the differences between an ad-lib statement vs. using a script
- Understand the critical role of answering questions before they are asked
- Unlock secrets to avoid the speculation trap
- Discover the trick to control how the final news report is edited
Your FREE registration has been paid for by the team at SituationHub.com, which is the first and only crisis communications app that can automatically write a news release at the speed of social media.
Your host is crisis communications and media training expert Gerard Braud.