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PR Discussion Question: Which is more important in a media interview – emotion or details?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?” It is crucial for your business, company, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right […]

Expert Crisis Communications & Crisis Management Begin with Managing Expectations

By Gerard Braud As the flooding disaster in Houston continues from Hurricane Harvey, and as I look back today, August 29th, on the 12th anniversary of my own experience with Hurricane Katrina, one element of crisis communications, crisis management, and disaster management looms heavy: Manage the expectations of your audience. In the case of Houston, […]

Is Facebook an Effective Communication Tool for Businesses?

Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals, online articles, or it may come from your former or current educators.  So, what are your thoughts on these daily influxes of information? Does using social media for internal and external communications help businesses or […]