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Is Facebook an Effective Communication Tool for Businesses?

Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals, online articles, or it may come from your former or current educators.  So, what are your thoughts on these daily influxes of information? Does using social media for internal and external communications help businesses or hurt them? Should it be used to communicate with clients, customers, and employees?

To help out our corporate communications professionals, and our public relations community, this week’s communications discussion question is, “Is Facebook an Effective Communication Tool for Businesses?”

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

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Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

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Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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2 replies
  1. Kerry Shearer
    Kerry Shearer says:

    Video – especially LIVE video on Facebook – is extremely effective for businesses. It allows them to build the “know, like and trust factor” as they connect closely with current and future customers. It is also the only way on Facebook to get tons of organic reach. Sadly, most businesses aren’t paying attention (at least yet!) and aren’t taking the time to learn how to do live video effectively. It is a massive opportunity!


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