Is Facebook an Effective Communication Tool for Businesses?
Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals, online articles, or it may come from your former or current educators. So, what are your thoughts on these daily influxes of information? Does using social media for internal and external communications help businesses or hurt them? Should it be used to communicate with clients, customers, and employees?
To help out our corporate communications professionals, and our public relations community, this week’s communications discussion question is, “Is Facebook an Effective Communication Tool for Businesses?”
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Video – especially LIVE video on Facebook – is extremely effective for businesses. It allows them to build the “know, like and trust factor” as they connect closely with current and future customers. It is also the only way on Facebook to get tons of organic reach. Sadly, most businesses aren’t paying attention (at least yet!) and aren’t taking the time to learn how to do live video effectively. It is a massive opportunity!
I agree. It is a great opportunity. Of course, if you are going to go Live, practice is essential. You must treat it like a live media interview.