There is a particular art to writing a great news release. Writers must deliver the appropriate amount and type of emotion, as well as deliver the right amount of facts. They must focus on the information that is most valuable to their audiences. With legal teams battling the public relations and corporate communications writers over semantics, news releases are often delivered too late and ineffectively.
In order to engage with corporate communications professionals, and share best practices with our online public relations community, this week’s crisis communications discussion question is, “What’s the best piece of advice you were ever given for writing a news release?” What is that one tip that someone shared with you that you remember each time you write a news release?
We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.