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BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud

CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. This week the BraudCast question is, “What is your best advice to persuade your executives or CEO to take a media training class?” Please share your thoughts.

CEO media training 3Q braudcast

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud

Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts.

CEO spokesperson Gerard Braud

Click image to watch

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Question: When Should Your CEO Be Your Spokesperson?

By Gerard Braud

Some public relations professionals and corporate communicators argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional. When is it appropriate for the CEO to be the corporate spokesperson? Please share your opinion with us.

CEO spokesperson Gerard Braud

Click image to watch

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your crisis appear worse than it really is.  For effective crisis management and internal communications, how fast should a company release a public statement in a crisis?

Braudcast public statement

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Answer: Who should be your spokesperson in a crisis?

Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your revenue. Watch the video to hear what communications professionals had to say this week about the topic.

Braudcast Answer- Who should be your spokesperson

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Today’s video is just one of a series of answers to pressing questions in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Question: Who should be your spokesperson in a crisis?

In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be shared this Friday in a follow-up video.

Q1 Thumbnail Gerard Braud

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please Share Your Public Relations Smarts: Here is How

braudcast image

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Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications and employee communications.

Step 1: Subscribe to The BraudCast on YouTube

Step 2: Each Monday we will pose a question and I’d love to know your opinion.

You can post comments on The BraudCast YouTube Channel, on LinkedIn at Gerard Braud, or on Twitter @gbraud.

Step 3: After you post your opinion, follow the discussion online to compare your approach to those of your professional colleagues.

Step 4: Watch the Friday follow-up video. We’ll share a short video with some of the most interesting observations. Yes…your comments may actually show up on our Friday BraudCast video. And of course, for you, that means fame, fortune, a big raise, glory, street parades, etc.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast. The first question begins Monday.

Hurricane Katrina Truth #2 – New Orleans Will Flood Again – Find Out Why & How to Stop It

Click image to watch video

Click image to watch video

By Gerard Braud

As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis, such as hurricane flooding. Coastal marshes have been disappearing at an alarming rate of 33 football fields a day for decades. How does this affect you? Read on…

Existing erosion is a story that needs to be told before too much attention is shifted to other environmental issues, which is the rise of sea level. The Weather Channel is showing a program focused on a Hurricane Katrina impact in 2065, based on projected sea level rise. President Obama is also expected to focus on how climate change will affect coastal regions when he visits New Orleans during this anniversary week.

But a greater, unaddressed concern for me is the fact that tidal surge in every hurricane can be reduced by healthy coastal wetlands today. However, the coastal wetlands near New Orleans have been eroding away since levees were first were built along the Mississippi River in the 1930s. Those disappearing wetlands take away nature’s natural line of defense, which is why they need to be restored.

In a 1995 documentary I wrote the words, “Every day Louisiana loses 33 football fields of land, an inch here and an inch there.”

The documentary was called Reversing the Tide, but little has happened in the 20 years since then, except a few pilot projects, more studies, and more talk. A master plan has been created, but too much time is passing without real action.

Hurricane-BarrierScientists say that roughly three miles of healthy, vegetated wetlands can reduce a storm surge by one foot. In some studies based on actual storms, a single mile of wetlands reduced storm surge by one foot. Ironically, one of the major studies on wetland benefits was done by the U.S. Army Corps of Engineers, which has been in charge of building major flood walls around New Orleans, without building major wetlands in front of those walls.

Just outside of those billion dollar concrete walls built since Hurricane Katrina is now water, that just a few decades ago was land. Based on interviews I’ve done with experts over the past 30 years, my belief is a sizeable chunk of money should have been used to rebuild coastal marshes and natural defenses, rather than only on modern engineering marvels that will be topped again by a hurricane’s storm surge.

As constructed now, these walls are the equivalent of placing them on a seashore against violent waves. But if sediment from the Mississippi River is pumped into the marshes to rebuild vegetated wetlands, sixty miles of wetlands, in theory, it would reduce a twenty foot tidal surge to only a few feet of sea level rise. This would put low water levels and waves lapping against these walls rather than the force of a major ocean at maximum fury. And as sea levels rise from climate change, the rebuilding of wetlands can be a sustainable effort.

I’ve spent untold hours in these coastal areas with fishermen, scientists, environmental activist, and engineers. Decades have passed with the various parties at odds. Environmentalists worry about pollutants in the sediments from the Mississippi River. Fishermen worry about losing money as their current fishing waters turns back into land, as it was 50 years ago. Scientists and engineers fight about the best way to tackle the task, often resulting in little or no action. Politicians, who should be funding the projects, are blind to the fact that money spent today in the right way, is a better bet than paying for the massive clean up and restoration of communities, as seen in Hurricane Katrina.

Here are the realities as I see them.

  1. Human engineering created the problem when citizens and politicians asked for levees to be built along the Mississippi River after the great flood of 1927. Marshes are naturally created over thousands of years as annual spring flooding deposits silt and nutrients into the wetlands. The wetlands provide natural storm protection and a healthy ecosystem for fish, birds and wildlife. These marshes are also a natural filtration system that removes pollutants from our earth. Restoring the marshes and reversing the tide must be a priority.
  1. In a modern economy, money mitigates opposition. Commercial fishing is a major part of the economy in this region. Fishermen today, catch fish in areas that consisted of land just a few years ago. This region is a delicate ecosystem with a precarious blend of fresh, salt, and brackish water. The balance has been upset for 50 years. Reversing the trend and the tide, by rebuilding land, will cause a temporary balance change. It can restore a traditional balance and create long-term benefit, but only after a short-term upset. To do this, fishermen will need the same type of financial support congress grants to a farmer who loses his or her crops because of a drought. Pay it, be done with it, and move on with fixing a problem.
  1. The Mississippi River is constantly being dredged to keep navigation channels open for shipping. For decades, the silt has been dumped in the deep waters of the Gulf of Mexico. I’ve watched test projects done in which the dredged sand is piped over the river levees and into the eroding wetland. This process can build hundreds of acres of land in just a few days. It is the fastest and lowest cost way to restore the land that has eroded away. The negative impacts on the environment, the fisheries, and the fishermen are far outweighed by the positive impact it will eventually have on the environment, the fisheries, the fishermen, and natural hurricane protection.

The greatest harm comes when humans get in nature’s way. The greatest benefit would be to give nature a helping hand to heal the wounds that we have helped create.

 

 

Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson

Tutorial #23 by Gerard Braud

These 23 crisis communication tutorials are meant to inform you and help you realize  your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis.  You can do this by uploading your own professionally done videos to the web, which also serves to tell your story straight to your customers and you employees, in addition to the media. The challenge is now yours. Are you a positive person who says you can or a negative person who says you can’t?

Click image to watch video

Click image to watch video

When public relations people, corporate spokespeople and Public Information Officers (PIO) tell me they can’t do something, I know they are right. Negative people are always right when they say they can’t, even if it means they won’t try. This makes me crazy.

Usually they blame it on their boss, who first says no. Sometimes, they won’t even try, out of fear of being told no.

As I’ve taught workshops on this topic of filing CNN iReports as part of your crisis communications and media relations strategy, I’ve had way too many people tell me they don’t think they could get permission to do it. That’s sad.

Of course, many of these people work for bosses who don’t want to speak at a news conference either.

I have some final thoughts in today’s video tutorial. You can watch it here.

I think you can. I’ve done it many times as a way to show you what you can do.

This link will take you to my tutorials on the CNN iReporter website. I hope you take the time to view, study, and share all 23 videos and articles.

This link will take you to the index for all of the articles and videos.

If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.

 

 

Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis

Tutorial #21 by Gerard Braud

In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or uploading videos to the web even easier. These are especially useful if you want to be an expert at communicating effectively in a crisis.

Click image to watch video

Click image to watch video

Watch today’s video tutorial to see them in action. They include devices that allow you to attach your iPhone or iPad to a camera tripod. This can help to keep your shot steady, while still allowing you to move it some. I paid about $12 for the iPhone attachment and about $69 for the iPad attachment.

You’ll see a really cool LED video light that mounts to the top of the iPad bracket using what is known as a “hot shoe.” This helps to put light on your face and maintain flesh tones when your face might otherwise be too dark. I paid about $25 for it.

For good audio, I’ve purchased a lavaliere microphone that plugs into the headphone jack on my smart device. This gives me better sound for my on camera narrations. I paid about $25 for it.

Each can make your CNN iReport or web video a little better. Best of all, I bought all 4 item at a great price.

This link will take you to my tutorials on the CNN iReporter website. I hope you take the time to view, study, and share all 23 videos and articles.

This link will take you to the index for all of the articles and videos.

If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program,Social Media iReports.pdf, so you can share it with your meeting planner or training manager.