Posts

What is your best tip for writing great quotes for news releases?

By Gerard Braud

Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?” As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases is not an easy task.  That is why I am asking you to contribute by sharing your best advice with your colleagues.

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Click image to watch and subscribe to The BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

You answered: Should social media be a part of your crisis communications strategy?

By Gerard Braud

Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media relations professionals from all over the world shared their advice on whether or not social media should be part of their crisis communication strategy. Their expert opinion is featured today and every week on the BraudCast.   Listen to the video to hear what your colleague’s had to say.

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Click image to watch and subscribe to The BraudCast

This question is one of a series of discussions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Should social media be a part of your crisis communications plan and strategy?

By Gerard Braud

It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public relations professionals must communicate to effectively manage a crisis. That is why I am asking you to contribute by sharing your best advice with your colleagues.

Thumbnail BraudCast

Click image to watch and subscribe to The BraudCast

This question is one of a series of discussions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

The Graduation Speech Crowdsourced by Social Media: Louisiana Tech University Commencement Address by Gerard Braud

Tech-Graduation-Gerard Braud

— by Gerard Braud

Think about it: Today’s college graduates have spent half of their lives on mobile devices and social media. This was the inspiration behind the idea of going to social media to ask the world to provide wisdom for me to share with the 2015 Fall Graduates of Louisiana Tech. It was a high honor to be asked by Tech President Dr. Les Guice to return to my alma mater. A special shout out go to friends and mentors Ron White and Tom Morris for dropping a bug in Dr. Guice’s ear to suggest me. Below is the text of my commencement address.

 

To begin, we need to give credit where credit is due. You are here because of the love of your family and the guidance of your faculty. They’re all looking down from the stands right now trying to get your attention or get a photo of you. So I’d like you each to look around for a moment, catch the eye of that special someone, wave to them and as loud as you can, say, “Thank you.”

Next, I know each of you is dying to take a selfie, so let’s take a moment to let you take your selfie to get that out of the way.

Now on to the work at hand… transitioning you from your place in your seat to your place up here on this stage and then on to your place in life.

You have been labeled as Millennials… the generation of the new Millennium. But today I’m going to give you a new name. I’m going to proclaim you the MM Generation… the Mobile Millennials.
For more than half of your life, you’ve been wired to a mobile device and a variety of mobile apps.

For all of the promise granted to you by your mobile devices, there seems to be just as many evils. Instagram, SnapChat, Twitter, YouTube and all of your other mobile apps can be a pathway to sharing joy. Yet so often people use them as a pathway for hate. I’m dismayed every day when an anonymous hater feels compelled to spread misery instead of encouragement or smiles. I’m dismayed when they fail to use the option to simply keep their opinion to themselves.

In an effort to restore our faith in social media, today’s MM Generation commencement address to you is being crowd sourced from social media. For 30 days I’ve used social media to reach out to some of the brightest minds on the planet, as well as to ordinary folks who wish to share just a tiny bit of wisdom with you as you embark on the next chapter of your life.

So here are few of the observations shared with you through social media…

CNN Anchor Brooke Baldwin says, “Check your ego at the door.”

Public relations expert Gerard Corbett says, “It’s not about you. It’s about the effect you have on society and the greater good.”

Georgia Tech Assistant Athletic Director Chris Yandle says, “Every day is a job interview. You never know who is watching.”

Damon Gross – A communications executive at Arizona Public Service says,
“Be independent of your parents as soon as possile. The struggle is important.”

Photographer extraordinaire, and my first boss, Tom Morris, says, “You are about to learn how smart your parents really are.”

Les Guice – President of Louisiana Tech says,
“Have a plan for where you are headed, pursue what you love and pursue it with passion, but prepare for change.”

Sarah Kocian Alzamora – a corporate executive and mother of a special needs child says,
“Your life might turn out differently than you planned, but that doesn’t mean you aren’t right where you are supposed to be.”

Michele Norris – Radio Host with NPR says, “Plan your future in pencil.”

Lynn Smith – News Anchor at HLN says, “You aren’t going to be CEO next year. Enjoy paying your dues and be as humble on the way up as you would on the way down.”

Leadership expert Phillip Van Hooser says, “Strive to become so good at something that it will be impossible for you to be overlooked or ignored.”

Tech-Thank-You

I opened the address by allowing the graduates to find their family in the arena. On the count of three, they shouted a loud, “Thank you” to their parents.

Communications Consultant Nancy Painter says, “Look for how you can help others instead of how they can help you – it will come back to you ten-fold.”

Security Expert Jordan Frankel says, “No dream is unattainable or too big.”

NBC News & Today Show Host Savannah Guthrie says, “Be willing,” as in be willing to say yes, be willing to help, be willing to try new things.

Best Selling Author Joe Calloway says, “The quality of the work you do today, no matter what the job, determines the path of your future. Go all in.”

Chris Rossetti says, “No job is too small for excellence and do everything with a sense of ownership.”

Self-proclaimed Marketing nerd Reid Stone says, “You may not make six figures immediately, but whatever role you land, even menial, go above and beyond.”

British Journalist and television personality Piers Morgan says you should, “Work hard and play hard.”

Marketing Manager Lorrell Walter says this wisdom from her dad, who taught her to, “Find a job you love and don’t worry about the money. If you enjoy going to work every day you will be much happier than if you have a job you hate, even if it pays well.”

That is the very same advice that my wife and I gave to both of our daughters…

Producer and filmmaker Gary Hackney says, “Have a lot of coffee meetings with people who are already where you want to be in 10 years.”

Communications Professor Cindy Schmieg adds that you should, “Get involved in a professional association in your field and build relationships with mentors who can provide advice and help create connections.”

Airline pilot Brian Braud, brother of yours truly, says, “Always be willing to give something back to your community. Join a charitable organization like the Lion’s Club.”

Sales coach Lois Creamer says, “Don’t be afraid to make mistakes.”

Personal trainer Lisa Oglesby Sudbury says, “Don’t listen to anyone who tells you what you can’t do.”

Production Manager Bill Koskie says, “Life is unfair so be ready, willing and able to overcome.”

Doctor Mike Truppo says, “Trust your instincts, stay true to yourself and don’t be afraid to ask for help. Asking for help is not a sign of weakness but a sign of strength. People innately love helping others.”

Super mom and super volunteer Deborah Terribile Stewart says, “Follow your dreams, have faith in yourself and in God and don’t give up.”

Radio Host Paul Ladd says, “Believe in yourself. Don’t put much stock in the nay-sayers.”

Hamilton Mixon – Global Security Expert says, “Trust your gut. It is seldom wrong.”

On the humorous side:

Global Business Consultant Robert Bradford says, “Get a pre-nup.”

Comedian and the world’s only professional summarizer Dale Irvin says, “Buy lottery tickets and cozy up to rich relatives.”

Entrepreneur Vic Bourgoyne says, “Stay.”

Retired Naval officer Ned Lundquist says, “You will never look better than you do right now.”

My own advice would be this…

Be happy. Find happiness. Spread happiness.

A smile is one of the most powerful tools at your disposal. Like your phone and your apps, smiles are mobile. You can take them everywhere you go. They still work even when the power goes out. Like your phone, from time to time you need to recharge your smile and you need to help others recharge their smiles.

Don’t be so caught up looking down at your mobile device that you fail to look up and smile at someone.

Each of us is given an unlimited supply of smiles. We can give away as many as we want. And when we give them away freely, even more come back to us. Test it… smile at the person beside you. Chances are they smile back. In a single moment we created approximately 5,000 smiles.

For those of you with degrees in the sciences who need proof, researchers tell us smiling activates the release of neuropeptides that work toward fighting off stress. For those of you in liberal arts, neuropeptides are tiny molecules that allow neurons to communicate. (Don’t worry, that’s not going to be on the test.) Furthermore, scientific research in Scotland confirms that people who smile more are perceived as being more attractive.

Don’t be the person in life who takes away another person’s smile. Don’t take away their smile with words of judgment or hate.

From the time we awake each day the choice is ours to face the day with anger, hostility and frustration… or to face the day with a smile. When you are in a stressful commute to work and someone needs to merge, remember that it is better smile at them and to gesture to them with five fingers than to scream at them and gesture with just one finger.

There will be hard times in your life. Your dream job may become a nightmare. That happened to our daughters in each of their first job. Their mom and I helped them smile again when we taught them how to fire their boss.

In your life you will experience the death of parents and loved ones. Illness will strike. A relationship may sour. My challenge to you is to realize that the single most important tool that you have in order to overcome each of these obstacles is to find that next little thing that can bring a smile to your face and to the face of those with whom you are in conflict.

Human nature tells us to get even when someone harms us. If someone causes pain we want him or her to feel the same pain. But a Godly presence says to forgive. The golden rule says to do unto others as we would have them do unto us.

(I don’t want you to think I’m a hypocrite. There are times in my life that I’m not proud of where I was to harsh to judge or where I was mean; where I gestured with one finger instead of five.)

But then I came to a moment of revelation and it came in a rather unconventional way at a rather unconventional time.

It was during the dark days after Hurricane Katrina, when so many had lost so much and had nothing to smile about that I really came to understand the need for and the power of a smile.

A group of us determined we had the ability to restore smiles where smiles had been erased.

We proposed having Mardi Gras parades through the destroyed city. Many serious people said it was neither the time nor the place, that there was much hard work to be done.

My observation was that we needed to do more than just rebuild with brick and mortar. We needed to rebuild the heart, soul and spirit of a saddened community. So I sat and calculated that if I purchased and threw 5,000 beads during a three-hour parade that I could make 5,000 people smile. I could bring smiles to 5,000 random strangers. And if the other 150 people riding with me in the parade did the same, we could generate 750,000 smiles in three hours. That’s a quarter million smiles an hour… or roughly 4,166.66 smiles per minute.

La TEch Gerard Braud wideAnd that’s exactly what we did.

I wish you could have experienced it from my vantage point. It was a life-changing experience for me personally, yet more importantly, it gave discouraged people something to smile about; it made discouraged people feel normal again and those smiles marked a turning point in the recovery. It was the beginning of rebuilding the heart, soul and spirit of a community.

And now a few final thoughts:

My dream is that you realize that a lot of money in a stressful job is folly, but finding fulfillment in your vocation and sharing happiness everyday will make you rich beyond your wildest dreams.

My dream for you is that you find the perfect partner in life who makes you smile until death do you part. I was blessed to find just such a person right here on the Louisiana Tech campus on September 24, 1977 at about 2:30 in the afternoon when I met Cindy, my wife.

My dream is that you realize that as of today, you are in charge of you.

We are launching you.
Discover your authentic self.
Discover who you are really meant to be.

Go forth and smile.

## 30 ##

Time limitations prohibited me from sharing all of the advice and wisdom that came in. Below are some of the additional comments shared by great folks around the world on social media.

25 Joe Calloway 34 David Newman 43 Mark Mikelat 44 Damien Fitzgerald 45 Kristin Arnold 46 Melanie Szlucha 48 Malla Haridat 50 Marquesa Pettway 51 Bassam Ismail 54 Geeta Nadkarni 55 Debbie Rice Caldwell 57 Steve Gamlin 58 Lauren Pibworth 60 Alan Stevens 61 Rivers Corbett 63 Denise Berkhalter 46 Melanie Szlucha 95 George Williams 96 Gisela Girard 94 Mari Lee 93 Cynthia W Lett 91 Matt Scallan

35AlanBerg 36 Jeffrey Hayzlett 38CindySchmieg2 39CindyScmieg3 40BobDickey

22 Gayle Flowers 23 Sally Hogshead 24 Sylvie Di Gusto 26 Brian Pilton

18 Lynne Nielson 19 Jim Morris 21 Sheri lundeen

9 Laura Elizabeth
10 Karen Hegman 11 Jay Thomas 12 PatriciaRossi 13 Annette Dubrouillet 14 Hermann Schulze2 Gerry V 3 Megan Peterson

17 Karen Lindsay-Loyd

5 Michael Blackburn

7 Chris Morrow

15 Bill Spaniel 16 Nancy Painter

35PatriciaRossi

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

By Gerard Braud

This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media relations professionals all over the world this week to help share their best practices.

Media Interview Spokesperson Gerard braud

Click image to watch

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry.

Here were a few of the major crisis communications planning aspects to consider that were discussed in the podcast:

First, the need for speed is one of the greatest issues in the industry.  With the speed of Twitter and all social media, there is no longer time to wait multiple hours discussing semantics of a press release.  The key to speed is pre-written news releases. Put the systems in place on a clear sunny day so that when your darkest day comes, you are prepared.

Will Tigley asked, “How do you go from being good at crisis communications to great at crisis communications?” You must have a robust crisis communications plan with pre-written news releases. You must practice in private, media train your spokespeople at least once a year, and act out realistic, high-chaos, yearly crisis communications drills. 

Another aspect to consider in crisis communications planning includes conducting vulnerability assessments. This means walking throughout your organization, interviewing employees, and conducting meetings to determine everything that could ever possibly go wrong.  Categories range from white-collar crimes, to hurricanes, to violence, explosions and even social media crises. Again, these crises are remedied with a simple, yet thorough crisis communications plan, as well as pre-written news releases for each scenario.

If there is one thing to walk away with when leaving the IABC Calgary Conference, or any conference in the future, do not file away your stack of notes. A dream without a deadline is still just a dream. Narrow your list, prioritize it, and set a date to follow through with these crucial crisis communications strategies.

Listen to the podcast here.

Budgeting for 2016

Plan-to-FailBy Gerard Braud

For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them.

That being said, I’m standing by to assist you with your needs. If media training or a crisis communications plan is on your 2015 or 2016 wish list, please send an e-mail to me at gerard@braudcommunications.com

In short order you can have a quote. Plus, if you need assistance to make a business case for media training or crisis communications planning, I am happy to give you the best expert advice possible.

And don’t forget, if you need a speaker on either of these topics for an association meeting, conference, or convention, I’m happy to help you plan a program. Many of my program titles can be viewed at https://braudcommunications.com/keynotes/

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

By Gerard Braud

Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for crisis communications and media relations. This week the BraudCast question was, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Watch the video to hear how your colleagues answered.

 

Click image to watch

Click image to watch

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

By Gerard Braud

This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, or they may not quite understand the purpose of social media. How do you persuade them about the communications and media relations opportunities that social media can provide for them?

execs social media gerard braud

Click image to watch

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud

It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training class?” PR and communications professionals weighed in around the world to share their best practices. Here is what they had to say, as well as my professional recommendations:

 

CEO media training 3Q braudcast

Click image to watch video

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.