I took my pants off while delivering the closing keynote for IABC Canada in Calgary. You guessed it — a case study about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs. Does this make my butt look big?
As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in crisis communications plans, crisis drills, or media interviews.
So here are some free resources for all of you who attended those programs, as well as for all of you who follow along here on this blog:
1) If you’d like a copy of the First Critical Statement I use in my crisis communication plan, use this link. It takes you to the Learning Store where you can select the correct item.
Enter the coupon code CRISISCOMM
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Nasdaq sponsored me for a crisis communications program at the PRSA International Conference in Atlanta. We blew up PRSA’s social media with this interactive crisis scenario that the audience blasted out to the world.
2) If you’d like my 29-day Media Training course, use this link. It takes you to the Learning Store where you can select the correct item.
Enter the coupon code BRAUD
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3) If you’d like my 23 part i-Report tutorial, use this link for an index of the course on this blog. If you would like to subscribe to this blog, enter your e-mail address in the upper right-hand corner.
4) If you’d like my assistance to write your crisis communications plan, to train your spokespeople, or to speak at an upcoming conference, please call me at 985-624-9976 or send an e-mail to gerard@braudcommunications.com
5) Finally, if you are a public relations expert with ideas to share, please subscribe to The BraudCast YouTube Channel. Each week we pose a new question as we seek your bite-size bits of best practices, which we share with the world later that week. This is your chance to share with each other.
If I’m a good fit to speak at one of your favorite conferences, I always welcome an introduction to the meeting planner. Thank you.
Once again, thank you to all of you who have invited me to speak at your corporate meetings and association conferences. Thank you to all of you who attended. I hope our paths cross again soon.
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In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. In the current political race for governor in Louisiana this week, the outcome will be decided on the consideration of how long reputational damage lasts and if a request for forgiveness can make the damage go away.
You may wish to watch Louisiana for an interesting case study. U.S. Senator David Vitter (R-LA) is reported to have had a fondness for hiring prostitutes in both New Orleans and in Washington, D.C. His opponent, John Bel Edwards (D) has even alleged in a television commercial that Vitter missed a vote in the Senate that recognized fallen service men because Vitter was calling a prostitute. After Vitter was caught, he called a “good wife” style news conference with his wife by his side and did the typical act of contrition with his wife pledging her support as the family would move forward.
Is that enough for a voter to forgive an elected official who might represent them? Think about it, then add another layer. Vitter runs as a pro-family ultra conservative who preaches family values. Does this further damage his reputation when he says one thing and does the opposite?
Click image to watch
So the crisis communications and reputation management question here is how will voters respond? Will a significant number forgive him and vote for him based on his party? Or will those in his party who say, “I forgive the guy, but I can’t vote for David Vitter because he made poor decisions and therefore isn’t fit to serve as Governor.” Will some in his own party call him out for being a hypocrite? Vitter’s opponent is already running commercials with people essentially saying that very thing.
Here is another consideration: Like Volkswagen, which created a crisis because of misdeeds, Vitter created his own crisis through his own intentional misdeeds. Does that make it harder for an audience or constituency to forgive?
A final consideration is this: When a person or company runs a commercial after a self-created crisis, does the commercial make you think more about the crisis? If you see a Volkswagen commercial, do you immediately think “scandal?” When a Louisiana voter sees a Vitter commercial, do they immediately think “cheater” or “hookers?” When Vitter makes robocalls with his wife and son on the recording, does it make a voter think, “But you cheated on your family?”
Keep your eyes on this news this Saturday to find out the final answer.
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Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.
As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals. Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry.
Here were a few of the major crisis communications planning aspects to consider that were discussed in the podcast:
First, the need for speed is one of the greatest issues in the industry. With the speed of Twitter and all social media, there is no longer time to wait multiple hours discussing semantics of a press release. The key to speed is pre-written news releases. Put the systems in place on a clear sunny day so that when your darkest day comes, you are prepared.
Will Tigley asked, “How do you go from being good at crisis communications to great at crisis communications?” You must have a robust crisis communications plan with pre-written news releases. You must practice in private, media train your spokespeople at least once a year, and act out realistic, high-chaos, yearly crisis communications drills.
Another aspect to consider in crisis communications planning includes conducting vulnerability assessments. This means walking throughout your organization, interviewing employees, and conducting meetings to determine everything that could ever possibly go wrong. Categories range from white-collar crimes, to hurricanes, to violence, explosions and even social media crises. Again, these crises are remedied with a simple, yet thorough crisis communications plan, as well as pre-written news releases for each scenario.
If there is one thing to walk away with when leaving the IABC Calgary Conference, or any conference in the future, do not file away your stack of notes. A dream without a deadline is still just a dream. Narrow your list, prioritize it, and set a date to follow through with these crucial crisis communications strategies.
For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them.
That being said, I’m standing by to assist you with your needs. If media training or a crisis communications plan is on your 2015 or 2016 wish list, please send an e-mail to me at gerard@braudcommunications.com
In short order you can have a quote. Plus, if you need assistance to make a business case for media training or crisis communications planning, I am happy to give you the best expert advice possible.
And don’t forget, if you need a speaker on either of these topics for an association meeting, conference, or convention, I’m happy to help you plan a program. Many of my program titles can be viewed at https://braudcommunications.com/keynotes/
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Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your revenue. Watch the video to hear what communications professionals had to say this week about the topic.
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Today’s video is just one of a series of answers to pressing questions in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.”
New Orleans can easily flood from another hurricane. I wrote about that in yesterday’s blog. Experts admit that the new fortified levee system is not high enough to keep tidal surge from topping the levees.
There are three areas where I see the potential for the insanity of prior sins and mistakes to be repeated.
1) The first sin is allowing people in low lying areas, in coastal regions, and in flood planes anywhere in America, to build a house on a foundation that is not elevated above recognized flood levels. Whether in New Orleans or a flood river plane in North Dakota, houses in flood zones should be built on stilts higher than predicted flood waters. Some home owners in New Orleans have started doing this. This is how traditional homes here were constructed here. Some homeowners, strapped for cash, have not raised their homes. It is time for building codes in all coastal towns south of I-10 and I-12 along to change. Many homes in Katrina had no wind damage, but were a complete loss because storm surge overpowered levees, flooding everything. In a nation where all flood insurance comes from the government, as do most of the emergency recovery funds, mitigating flooding with more grants to raise existing houses is a far better financial bet than paying out claims after the fact. Establishing better building codes for new construction in flood zones saves money in the long run for everyone.
2) The second is human denial among citizens and elected officials. Citizens first — A hurricane may kill you. If it doesn’t kill you, it can leave you without creature comforts like food, water and electricity for days, weeks, or months. Failing to heed an evacuation order leads to expensive and complicated rescues. I’ve been a storm chaser and journalist in many natural disasters in which people tell me they don’t plan to evacuate because they’ve stayed for other storms and survived. What I’ve learned covering these storms is that no two are alike. No two hurricanes come from exactly the same direction. No two hurricanes have exactly the same wind speeds. In Hurricane Katrina, for example, while the devastation and flooding was astounding, if the eye of the hurricane had passed only five to ten miles further to the West, the urban flooding up to rooftops would have been doubled. It is costly to evacuate, but it is far more costly for communities when residents fail to heed evacuation orders.
As for human denial among elected officials, then Mayor Ray Nagin of New Orleans is the poster child of human denial. Even when the head of the National Hurricane Center called to tell Nagin that a disaster was eminent, the mayor still waited too long to order evacuations. Evacuations that should have been called 48 hours before the storm were delayed until it was too late to logistically move people. While officials in other communities successfully followed plans and called for timely evacuations, one weak link was pivotal in causing tens of thousands to be trapped by flood waters and leading to hundreds of deaths, mostly by drowning. Those trapped in the flood then led to a massive human rescue effort that costs untold millions of dollars, when it reality there was time and there were resources sufficient enough to most of those people out of harm’s way.
3) The third sin falls in the area of communications. While many communities have emergency and disaster plans in place, they often fail to take the next step of having a crisis communications plan that effectively communicates urgency, peril, and evacuation options to constituents. Pre-written communications documents and properly trained spokespeople are the combination needed to motivate people to leave the their communities until it is safe to return. The proliferation of social media has created new ways to reach people and new ways to gather information about the unfolding crisis, but it also has created more opportunities for rumors and misinformation to spread.
Disasters create living classrooms in which people can learn what was done wrong and what was done right. The goal is to learn so the wrongs are never repeated and so that the rights are done perfectly.
To learn more, read previous posts about Hurricane Katrina.
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As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis, such as hurricane flooding. Coastal marshes have been disappearing at an alarming rate of 33 football fields a day for decades. How does this affect you? Read on…
Existing erosion is a story that needs to be told before too much attention is shifted to other environmental issues, which is the rise of sea level. The Weather Channel is showing a program focused on a Hurricane Katrina impact in 2065, based on projected sea level rise. President Obama is also expected to focus on how climate change will affect coastal regions when he visits New Orleans during this anniversary week.
But a greater, unaddressed concern for me is the fact that tidal surge in every hurricane can be reduced by healthy coastal wetlands today. However, the coastal wetlands near New Orleans have been eroding away since levees were first were built along the Mississippi River in the 1930s. Those disappearing wetlands take away nature’s natural line of defense, which is why they need to be restored.
In a 1995 documentary I wrote the words, “Every day Louisiana loses 33 football fields of land, an inch here and an inch there.”
The documentary was called Reversing the Tide, but little has happened in the 20 years since then, except a few pilot projects, more studies, and more talk. A master plan has been created, but too much time is passing without real action.
Scientists say that roughly three miles of healthy, vegetated wetlands can reduce a storm surge by one foot. In some studies based on actual storms, a single mile of wetlands reduced storm surge by one foot. Ironically, one of the major studies on wetland benefits was done by the U.S. Army Corps of Engineers, which has been in charge of building major flood walls around New Orleans, without building major wetlands in front of those walls.
Just outside of those billion dollar concrete walls built since Hurricane Katrina is now water, that just a few decades ago was land. Based on interviews I’ve done with experts over the past 30 years, my belief is a sizeable chunk of money should have been used to rebuild coastal marshes and natural defenses, rather than only on modern engineering marvels that will be topped again by a hurricane’s storm surge.
As constructed now, these walls are the equivalent of placing them on a seashore against violent waves. But if sediment from the Mississippi River is pumped into the marshes to rebuild vegetated wetlands, sixty miles of wetlands, in theory, it would reduce a twenty foot tidal surge to only a few feet of sea level rise. This would put low water levels and waves lapping against these walls rather than the force of a major ocean at maximum fury. And as sea levels rise from climate change, the rebuilding of wetlands can be a sustainable effort.
I’ve spent untold hours in these coastal areas with fishermen, scientists, environmental activist, and engineers. Decades have passed with the various parties at odds. Environmentalists worry about pollutants in the sediments from the Mississippi River. Fishermen worry about losing money as their current fishing waters turns back into land, as it was 50 years ago. Scientists and engineers fight about the best way to tackle the task, often resulting in little or no action. Politicians, who should be funding the projects, are blind to the fact that money spent today in the right way, is a better bet than paying for the massive clean up and restoration of communities, as seen in Hurricane Katrina.
Here are the realities as I see them.
Human engineering created the problem when citizens and politicians asked for levees to be built along the Mississippi River after the great flood of 1927. Marshes are naturally created over thousands of years as annual spring flooding deposits silt and nutrients into the wetlands. The wetlands provide natural storm protection and a healthy ecosystem for fish, birds and wildlife. These marshes are also a natural filtration system that removes pollutants from our earth. Restoring the marshes and reversing the tide must be a priority.
In a modern economy, money mitigates opposition. Commercial fishing is a major part of the economy in this region. Fishermen today, catch fish in areas that consisted of land just a few years ago. This region is a delicate ecosystem with a precarious blend of fresh, salt, and brackish water. The balance has been upset for 50 years. Reversing the trend and the tide, by rebuilding land, will cause a temporary balance change. It can restore a traditional balance and create long-term benefit, but only after a short-term upset. To do this, fishermen will need the same type of financial support congress grants to a farmer who loses his or her crops because of a drought. Pay it, be done with it, and move on with fixing a problem.
The Mississippi River is constantly being dredged to keep navigation channels open for shipping. For decades, the silt has been dumped in the deep waters of the Gulf of Mexico. I’ve watched test projects done in which the dredged sand is piped over the river levees and into the eroding wetland. This process can build hundreds of acres of land in just a few days. It is the fastest and lowest cost way to restore the land that has eroded away. The negative impacts on the environment, the fisheries, and the fishermen are far outweighed by the positive impact it will eventually have on the environment, the fisheries, the fishermen, and natural hurricane protection.
The greatest harm comes when humans get in nature’s way. The greatest benefit would be to give nature a helping hand to heal the wounds that we have helped create.
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The Hurricane Katrina 10th Anniversary has to begin with the words thank you.
The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money to aid in the recovery.
The region is still recovering, but the kindness shared from around the world has made a huge difference.
Recovery involves a combination of rebuilding with brick and mortar, as well as rebuilding the heart, soul and spirit of the communities and the people who make up those communities.
It is always gratifying to be able to share a personal thank you when I’m invited to speak at conferences and conventions in the New Orleans area. Here are some observations and thoughts I recently shared during a keynote speech about the silver lining in the muddy waters.
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As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis. As you will see in this video, the catastrophic flooding was predicted a full 15 years before Hurricane Katrina. Would this – could this — happen again? If you’d like to talk about what might happen in New Orleans or any other city in the future, please call me at 985-624-9976.
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These 23 crisis communication tutorials are meant to inform you and help you realize your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis. You can do this by uploading your own professionally done videos to the web, which also serves to tell your story straight to your customers and you employees, in addition to the media. The challenge is now yours. Are you a positive person who says you can or a negative person who says you can’t?
Click image to watch video
When public relations people, corporate spokespeople and Public Information Officers (PIO) tell me they can’t do something, I know they are right. Negative people are always right when they say they can’t, even if it means they won’t try. This makes me crazy.
Usually they blame it on their boss, who first says no. Sometimes, they won’t even try, out of fear of being told no.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-07-09 04:20:472021-05-20 01:33:20Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson