Crisis communication resources to help you protect your revenue, reputation, and brand.
Effective crisis communications when “it” hits the fan.
Effective crisis communications when “it” hits the fan.
Our blog is filled with deep resources to help with your crisis communication needs. Whether you are writing a crisis communication plan, seeking the best media training tips, or digging for case studies on crisis situations, you’ll find it here. Our goal is to give you all of the public relations resources you need to protect your revenue, reputation, and brand.
For those of you who love DIY and taking on a challenge, we’ve worked really hard to give you a good road map to follow. However, sometimes the fastest option is to bring in a pro. If that’s the case, we’re fully vaccinated and we’re ready to meet your needs, anywhere and anytime.
If you need help with your crisis communications plan, we’re ready to help.
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Anytime your organization needs a great keynote for your conference, we’d value the opportunity to serve you.
We invite you to:
By Gerard Braud –
This week we are asking, “What role should your internal communications team play during a crisis?” Each week we seek your best corporate communications and crisis communications practices on the BraudCast. If your organization doesn’t have an internal communications team and that team is you, what role do you play? Comment here and on social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.
This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
By Gerard Braud –
This week we asked you for your best public relations practices, like we do every week on the BraudCast. We wanted corporate communicators and PR professionals to weigh in on the question, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” This follow-up video features what your colleagues shared on social media. Please share your comments and subscribe to the weekly question on the BraudCast YouTube Channel to participate next week.
This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow-up Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
By Gerard Braud –
Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice is heard? Make sure to share your comments and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.
This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
By Gerard Braud –
This week we asked corporate communicators and public relations professionals all over the world, “Are news releases dead?” Are they an effective way to communicate to the media and your audiences? Here is what your colleagues said. Make sure to subscribe here to the weekly question so you can contribute next week.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Allen & Sophie Braud on their wedding day. Today they are joined again with the Lord.
How fitting it is that my mother, Sophie Mongrue Braud, passed away this morning on this beautiful Mardi Gras Day at the age of 91. My dad, Allen Joseph Braud, passed away just 47 days ago on Christmas Day at the age of 90.
Since the day they got married in 1949, this is the longest they’ve ever been apart. I’ve always heard stories of couples that pass away just days or weeks apart. True to our expectations, Mom and Dad are one of those couples joined on earth and again in Heaven.
After Allen passed a few weeks ago, Sophie said she was ready to be with him. Both had been in failing health since Good Friday of 2013 – Yes, these Lovebirds even fell ill and began their earthly departure on the very same day nearly three years ago.

Sophie Braud outside her childhood home in Luling. Years later I broke my front tooth where those two pot plants are over mom’s right shoulder. She was a cutie, huh?
The Lovebirds grew up in the small town of Luling, Louisiana on the banks of the Mississippi River about 30 miles upriver from New Orleans. Back then the town was a dot amid the sugar cane fields, adjacent to the Ellington Plantation and sugar mill. Their childhood homes were just two blocks apart and they’ve known each other nearly all of their lives. (Dad recently recorded a historical interview about Luling)

Allen Braud serving in the U.S. Air Force during World War II. I guess the military knew he was cajun and needed his pants to be high enough so as not to get wet. Looking sharp airman; looking sharp.
They first dated in the 1930s while attending Hahnville High School and like many of the greatest generation, they had to pause while Allen served in the U.S. Air Force (Army Air Corps) during World War II.
After the war, Allen went to LSU to get his degree in Agriculture and they set their wedding date to be one day before Sophie turned 25 years old. Back then, a girl was considered an “Old Maid” if she wasn’t married before the age of 25.
One of the sweetest stories told of their wedding day is that Sophie, who lived across the street from the church, was driven from her back door, down the driveway, then around the block to the front of the church so she and her father, William J. Mongrue, could make an appropriate entrance by automobile.

Desiree Braud, Allen Braud, Sophie Braud, William Mongrue, Ernestine Mongrue at Allen & Sophie’s wedding reception. This photo was taken in the living room of William and Ernestine. What a great looking family.
The small town American Dream was their dream come true, raising five children and dedicating their lives to our betterment.

Sophie loved to sew. Each year Luling Elementary School had a Carnival Ball and mom would make our costumes. I wore this one to the Mardi Gras parades in 1967.
We were a station wagon family. Today, being Mardi Gras day, brings back such fond memories of Mom and Dad waking us early and loading us into the station wagon so we could go watch the parades on St. Charles Avenue.
It is difficult to know whether Christmas Day or Mardi Gras Day drew the greatest anticipation in the Braud household. How fitting that God selected Christmas for Allen’s passing and Mardi Gras for Sophie’s passing.
On Mardi Gras morning, Mom made the most amazing chicken salad sandwiches. When I got the call at 6 a.m. that Sophie had passed, I knew Allen had likely asked her to make chicken salad sandwiches for the parades today in Heaven… after all, that’s what Lovebirds do.
Mass will be celebrated at 11 a.m. on Friday, February 12, 2016 at St. Anthony Catholic Church in Luling. Visitation will be at 10 a.m.
In lieu of flowers, we encourage gifts to the Thomas W. Braud Medical Fund, 608 Willowridge Dr., Luling, LA 70070.
By Gerard Braud –
Our question for discussion this week is “Are news releases dead?” Corporate communications and public relations professionals may have various opinions on this topic regarding the best way to communicate effectively to their audiences and the media. Please comment and subscribe here to the weekly question, as well as view your colleague’s answers in my follow up video later this week.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
For client questions & media interviews
504.908.8188
gerard@braudcommunications.com
