By Gerard Braud, CSP, Fellow IEC
In January 2019, you were issued a dare to participate in the 5 Steps to Effective Crisis Communications Video Course. Some of you have taken the challenge and you’ve become expert communicators. Some of you kicked the can down the road. No worries can-kickers. You can become a crisis communications expert in the four remaining months of 2019.
Last week, we issued a 5-Day Crisis Communications Challenge. With only four months left in 2019, you are being challenged to focus on your crisis communications plan with crisis preparation, crisis practice, and ultimately, a focus on how you can be the expert who achieves crisis perfection. Just take one day, one step at a time, viewing these five brief videos and articles to help you get moving in the right direction.
On Monday, we discussed what a Vulnerability Assessment is, and why you need to start writing down every sort of situation that could become a crisis that would cause you to generate a possible crisis response for your organization.
On Tuesday, we talked about how to begin managing your communications with a crisis communications plan, and the differences of those crisis plans that don’t work (think checklists), versus ones that really work.
On Wednesday, we discussed the importance of writing pre-written news releases and how to write the perfect news release to address every item listed on your Vulnerability Assessment.
On Thursday, we discussed what happens when you do not send out a spokesperson to release a public statement within the first hour of a crisis, and media training tips for the spokesperson you select.
Finally, on Friday we explained what a Crisis Communications Drill is and how to conduct a realistic, effective drill for your organization, in order to practice on a sunny day, what your organization might face on their darkest day.
There they are. The steps you need to take to move in the RIGHT direction. The steps you need to be BOLD and start the conversation in your organization no one is willing to have. Watch the videos, share the videos, share the articles with your colleagues who could benefit from them.
Oh, and the dare to complete the 5-step video course still stands. I challenge you to take 10 minutes a day for five days to watch, learn, then implement the five steps. Register with this link.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
More crisis communications articles: