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COVID-19 Media Interviews: Share Your Thoughts

By Gerard Braud, CSP, Fellow IEC  The COVID-19 coronavirus crisis has spawned new aspects of crisis communications and media interviews. Behold, the social distancing media interview done from your computer in your home. What do you think about these interviews? Your assignment for the day is to: Watch TV Take a photo of an interview […]

COVID 19 Crisis Communications Update: March 17, 2020

By Gerard Braud, CSP, Fellow IEC  In crisis communication, the burden is shared between your leadership team and your communications team, to give clear directives to your employees, your customers, your stakeholders, and the media. Nothing undermines the credibility of a leader during a crisis more than when their actions don’t match their words.  Be […]

Cyber Threats and Crisis Communications

By Gerard Braud, CSP, Fellow IEC  Cyber threats, cyber hacks, denial of service attacks, and cyber ransom events should be one of the top things you focus on when it comes to crisis communications and the Five Steps to Effective Crisis Communications system. Each one of these has the ability to damage your organization’s revenue, […]

How to Write a Crisis Communication Plan Part 5: Your Crisis Drill

By Gerard Braud, CSP, Fellow IEC  Our crisis communication goal since the beginning of the year has been to focus on consistency and continuity, rather than short-term New Year’s resolutions. Today we look at effective ways to test your Crisis Communication Plan by holding a Crisis Communication Drill. Many organizations have crisis drills or exercises, […]