By Gerard Braud –
In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News.
One additional aspect of a bad interview is our lesson today, as it plays out in the current news cycle. University of Nevada student Ivy Ziedrich challenged Jeb Bush in Reno, asserting that his brother George Bush’s decision to invade Iraq has given birth to ISIS.
What we see in this example is that a bad answer that makes headlines one day extends into more news cycles the next day. Rather than being able to focus on current issues and moving the conversation forward, Bush has to repeatedly focus on his past statement. This is a problem that many political candidates fall into. Bush is not the first and he will not be the last.
When your goal is to drive forward as a CEO, an executive, or a businessman or woman, it is difficult to see the road ahead when you have to deal with what is in your rear view mirror. Don’t let one misplaced statement harm your reputation or revenue.