Posts

PR Discussion Question: How to React When an Executive’s Presentation Goes Bad and is Shared on Social Media?

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Crisis communications expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week!

Imagine if a CEO, spokesperson, or senior level executive was giving a presentation that completely flopped. Maybe they sounded disorganized, they didn’t practice their key messages, or maybe they showed they were angry, used profanity, or completely lost their composure. Now imagine that a disgruntled employee happened to film this rant, this flop, this disaster, using their smartphone, and they immediately posted it on social media. They may have even posted it privately to an internal company website or social media page, but someone else got a hold of it and shared it publicly. How would you manage this crisis as a public relations or corporate communications professional?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best piece of media relations advice you were ever given?

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To promote online discussion, crisis communication expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of media relations advice you were ever given?” Have you heard one piece of advice that has stuck with you over the years? We want you to comment here and on our social media pages to share your answers. You and your colleagues can benefit from this online discussion. Your answers may be featured in our follow-up video!

There are a number of things to consider when beginning, maintaining, and growing your relationship with the media. How do you ensure that they are on your side when it comes to telling the story of your brand, company, or organization? How do you ensure they come to you first when your organization is facing a crisis? Should you consider media training in order to communicate with them effectively?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Has a crazy employee social media act ever caused your company to create or change your social media policy?

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Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best crisis communication and social media management, you need to act as fast as possible and as smart as possible. Have you ever heard of an employee acting out on social media in an inappropriate, bizarre, or odd way? Maybe it has happened where you work. Did your company or another company you know of have to write an employee social media policy on the spot, or adjust their current one?

To help out our corporate communications professionals, and our public relations community, this week’s communications discussion question is, “Has a crazy employee social media act ever caused your company to create or change your social media policy?”

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Follower’s Tips on: What’s the best piece of crisis communications advice you were ever given?

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Crisis communications tips can be spread across the web and social media each day. How can you tell which tips you should tune into and which tips you should tune out? Earlier this week, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What’s the best piece of crisis communications advice you were ever given?” We are sorting through those answers and those tips for you today in our YouTube BraudCast video. Gerard is providing his own feedback on those tips and his own expert recommendations regarding crisis management.

Some of our followers and social media contributors have heard advice over the years of their studies and practices regarding news releases, empathy statements, and how fast you need to respond to the media in a crisis situation. We want you to add to the discussion and comment here and on our social media pages to share some of the best public relations advice you were ever given.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

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Crisis communications skills are often studied as a “niche” within the public relations industry. Maybe you have been educated before on crisis communication, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert crisis management tips from your colleagues, or an influential boss. Maybe you have had some expert crisis communications or media relations consultants help you strategize your crisis plan for your company, school, hospital, or organization.

To inspire discussion, crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of crisis communications advice you were ever given?”

Whatever your resources may be, we want you to comment here and on our social media pages to share your answers. You and your colleagues can benefit from this online discussion.Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the Best Piece of Public Relations Advice You Were Ever Given?

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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of public relations advice you were ever given?”

Maybe you have been educated for years on public relations, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert tips from your colleagues, or an influential boss. Maybe you have had some excellent public relations professionals or consultants help you strategize your PR plan for your company, school, hospital, or organization. Whatever your source may be, we want you to comment here and on our social media pages to share some of the best public relations advice you were ever given. You and your colleagues can benefit from this online discussion.Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: What are the worst phrases you’ve heard in a crisis communications statement?

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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?”

Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their failed crisis communications statements often go down in history and are forever searched on YouTube. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, we want you to comment here and on our social media pages to share the cringe-worthy, frustrating, or downright stupid statements you have heard on television, radio, or in print.

Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: Which is more important in a media interview – emotion or details?

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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?”

It is crucial for your business, company, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters to tell your story and potentially speculate. Should your CEO, public relations professional, or spokesperson be more focused on expressing those emotions, or should they be more focused on delivering the news, the facts, and the details of your crisis?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: What’s the Best Way to Get to Know Your Local Reporters?

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There is plenty to be discussed on this topic and many corporate spokespeople, CEOs, and subject matter experts could benefit from your expert tips. So, to help out our public relations community, this week’s PR discussion question is, “What is the best way to get to know your local reporters?”

It is crucial for your business, company, or organization to have effective media relations with local reporters. When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. They will also be the first to knock on your door when they need to investigate an issue you might be trying to keep under wraps. So, what is the best way to form a relationship with them so that they work with you and not against you in a crisis?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What crazy employee act on social media caused a company to write or change their social media policy?

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Generic social media policies can be spread across social media from consultants and public relations professionals. How can you tell if these cover all of your bases thoroughly? Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best crisis communications and social media management, you need to act quickly and strategically. Have you ever heard of an employee acting out on social media in an inappropriate, bizarre, or odd way? Did your company or another company you know of have to write an employee social media policy on the spot, or adjust their current one?

To help out our corporate communications professionals, and our public relations community, this week’s communications discussion question is, “What crazy or odd social media act by an employee has warranted writing or changing your social media policy?”

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.