{Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.}
You need to know how to record yourself with your iPhone, iPad or other smart device. Take your device out on a clear sunny day and practice shooting videos. Practice uploading it to YouTube and other social media sites. You will quickly discover it is not as easy as you would think. Often your first problem is that your video is too long to upload. You’ll find that sometimes your bandwidth limits the size of the files you can upload. Other times your internet service provider has limits on file sizes. Discover what the stumbling blocks are on a clear day, because you can quickly lose 30 minutes to an hour of time trying to sort through your technical difficulties. If you need to get a video report filed quickly, you are out of luck when the technical problems start. Speed is a critical part of crisis communications, so don’t let your lack of practice impede your speed.
While teenagers use phones easily and quickly, it never ceases to amaze me how many adults do not know how to do relatively simple things, such as how to reverse the direction of the video camera. You want to have a device that allows you to have a camera facing you while you can see yourself on your own screen.
You also need to spend a significant amount of time learning to use Skype. If you are asked to do a live news report from your iPhone or other smart device, the media will want to call you or will want you to call them on Skype. Little mistakes here also slow you down significantly. When the media is on a tight deadline and they’ve blocked out a window of time for you, you can’t miss your time slot. Hence, set up Skype on your device on a clear sunny day, then practice receiving video calls and making video calls.
Visit Skype.com to get the app for your device or download it from your app store. Much like your social media apps, you’ll need a login and password. There is also a slight learning curve, like there is with any new app. The only way to get use to your Skype app is to use your Skype app. Get a colleague to set up their device also, so you can practice. Learn to use the buttons correctly so you will know the difference between a traditional phone call and a video call.
Additionally, Skype will give you the option in the audio preferences settings to use the microphone and speakers on your device, or to plug in headsets or ear buds. If you use headsets, you need to know what buttons to push so that Skype feeds the sound into your headphones, rather than your speakers, as well as how to make sure what you say is being picked up by the dedicated microphone, rather than the devices microphone. Your device may automatically convert to headphones and a dedicated microphone on its own when you plug them into your audio plug, but you won’t know until you test it out.
Try it both ways and see which one you like the best. If you are in a noisy location when you record your video and when you are broadcasting live, headphones and a microphone are a must.
Practice using the technology. Once you have the technology perfected, we will start focusing on tips to make you great on camera.
Here are the links to other articles on this topic:
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{Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.}
In one of our earlier articles we talked about buying the right type of smart phone or tablet to be a good iReporter. But in addition to your hardware technology that you may already have as a corporate communicator or government Public Information Officer (PIO), you need the right software and the right technology for transmitting your reports.
Start with Skype, the free web broadcasting software available at skype.com
The networks all depend upon Skype as their pathway to you. Over time, they may adopt other options, including FaceTime on iPhones and iPads. But at the time I’m writing this, Skype is their number one choice.
Skype is not perfect. Occasionally the signal is blurry or the image will freeze. Sometimes there is a lag time in which your news media and their audience can hear your voice, but the video image lags behind the sound.
The quality of Skype is often dependent upon the quality of your phone signal or your internet connection signal. Skype can be used on your desktop computer, laptop, smart phone or smart tablet. As you know, WiFi signals can be fickle; sometimes you have a great signal and minutes later your signal is weak. In many crises, you will not have electricity and therefore not have an internet signal or a WiFi signal. If phone systems are still working and if the system isn’t over loaded, you can operate Skype on your smart phone or tablet using a telephone G3 or G4 signal.
When I filed my reports during Hurricane Isaac, the electricity had already gone out. That meant my only option was to rely on my G3 signal, which worked just fine. I used G3 to both upload my videos to CNN and to broadcast live to CNN using only Skype and my iPhone.
If you don’t have Skype on all of your devices, download it right now and practice using it. As with all phases of crisis communications, to be effective you must practice on a clear sunny day. Never wait until you are in the middle of your crisis to try to take these steps.
In our next article, we will talk more about how to use this technology effectively.
If you’d like to learn more, here are the links to my previous articles on this subject.
Here are links to previous articles on this topic:
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{Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.}
As I write this article, the media are reporting on the crisis in Waco, Texas at the West Texas Fertilizer Plant, which blew up.
In a news conference I’m watching on television, the Sheriff is admonishing the media that he has received their request to take video at the scene, but that he cannot yet accommodate them. This is exactly the kind of case that lends itself to the training and lessons I’ve been discussing in this series of articles about CNN iReports. Companies, Public Information Officers (PIO), public relations practitioners, Emergency Managers, and government officials have the ability to use iReports to get critical information and pictures to the media.
As we watch this news cycle, the video we see the most, was captured by a citizen sitting in his truck with is daughter. He was video taping the initial fire, and then accidentally captures the horrific explosion. There are many other online images, as well as video on iReports and YouTube.
This one, specific video that captures the explosion will continue to run until someone provides new, updated video.
In most cases like this, Emergency Responders are so overwhelmed with the damage, dead and injured, that no one in the community is designated as the person who will provide new information and images to the media. The media crave images. The media crave new information. The media on the scene are bombarded by producers and editors back in their offices who are screaming, “Get me something new!” This is true in small towns and large communities alike. I’ve watched this happen repeatedly when I was a television reporter.
Every community, every company, every responding agency, needs to have either a trained public relations person on staff or a public relations and crisis communications expert that can be brought in quickly to manage the media and get the media new information. A modern media relations expert needs to know how to use an iPhone, iPad or other smart device to shoot short 30-second videos that can be uploaded as a CNN iReport, uploaded to YouTube, and uploaded to local media sites, so the media can download and use that video.
Using your smart device you can shoot and upload images of the damage in areas currently not accessible to the media, but open to investigators and responders. You don’t have to take the media in physically, when you can take the media in virtually.
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{Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.}
Not every crisis warrants shooting a video and posting it to the web, and especially not to CNN iReports. However, if your crisis event is big enough that the media will show up to cover the event, then your crisis is big enough for you to shoot a short video and upload it to iReports.
The account is easy to set up. Visit cnn.com/iReport and follow the instructions. You’ll need a traditional e-mail address and password, just as you have for any of your social media accounts. You’ll be asked to post a photo of yourself and create a bio. It is important that you list your phone number and any way that CNN might contact you about one of your videos.
Some corporate leaders or government officials might object to this strategy of having an iReport account. Here is the reality about your possible crisis — if a crisis occurs, there is a strong chance that someone with a smart phone will photograph and/or videotape your event. They may share it on social media and send it to either your local media or CNN iReport. This means that during your crisis, you can either have your story told by an eyewitness, who may speculate and spread rumors, or you can post a report with better pictures, better video, and credible facts. Given the choice, you should choose the option that gives you the greatest control over the flow of accurate information.
All day and night, CNN has a team of producers monitoring all of the videos that get posted to their website. A selected group of videos get “vetted” by the CNN producers, which is essentially a stamp of authentication or endorsement that a given video is worthy of stronger consideration by web viewers.
The iReport vetting team then notifies the producers of the CNN news programs when they see a video that might be worthy of being put on the air. Sometimes the live programs will run just video or still pictures from the event. Other times they will run all or a portion of the narration that might be on the video. On numerous occasions, CNN has run my video with my short narration. Then they take it a step further and contact me by e-mail or phone call to ask me to do a live report.
In each instance, I was acting as a citizen observing an event, but I could have just as easily done the same thing if I had been serving as a corporate spokesperson or if I was a Public Information Officer (PIO) for a government agency or for state, county or city government. This would also be very useful for Emergency Managers.
If your local media offer options for uploading pictures and videos, you should create an account using their website as well. All of this should be done on a clear sunny day, because you don’t want to try to rush through this on your darkest day when you are in the middle of a crisis.
In our next article, we’ll look at the technology you need to effectively be an iReporter.
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{Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.}
You are welcome to use any brand of phone or tablet you like, as long as you can
1) Take video of yourself with it
2) Upload that video to the Internet.
Getting to the internet means you either need a reliable Wi-Fi signal or a good G3 or G4 signal on your device.
Raw video, also known in the news business as B-roll, is one type of image you can send to iReports. They also accept still photos. However, my favorite approach is to do a traditional television news style reporter standup. Standup is the TV term for the reporter walking and talking on camera.
Some early generations of smart phones only allow you to use your phone screen as a video view-finder while you take a picture or video of something in front of you. Ideally, you want a smart phone or tablet that has a two-way camera — the one that allows you to hold your tablet or phone at arms length while you see yourself on the screen.
Your goal in the standup should be to make it short – usually 38 seconds. The short length makes it easy and fast to upload. Sometimes longer videos will not upload because of a lack of bandwidth, especially during a crisis or during bad weather. When doing a standup, your goal should also be to walk, talk and provide information in a quotable nugget, just as you will learn if you have ever been through a media training class. Because of this technology and demand, I’ve changed the way I teach media training classes to teach spokespeople how to walk and talk and deliver great information in a quick nugget. As you deliver your standup, you must also speak in a conversational tone and not in a stiff, rehearsed sounding voice.
Because my goal is to convert my iReports into Live interviews, I also have the right software. Skype on my iPhone and iPad, connected to the web, becomes my source for broadcasting Live. This means that you need to set up a Skype account on a clear sunny day, before you ever actually need it. Just like any other technology, you have to practice using it in order to get it right when you need it quickly in a crisis.
When I report Live for CNN, I’m asked to call one of their many Skype numbers. When I report Live for The Weather Channel, they phone my Skype number.
The iPad is my favorite out of my 2 devices, because I love the size of the screen and the quality of the camera. However, it is heavier and harder to hold. Some iPad cases make it easier. Several companies also make iPad tripod devices. While a tripod provides a steady image, the downside is that you are unable to walk and talk to tell your story. In rainy conditions, the iPhone is easier to keep dry. You can use a baggie with a hole cut in it for the camera.
In our next article, you will learn what types of stories get the best attention.
If you have questions, tweet me @gbraud or send an e-mail to gerard@braudcommunications.com
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{Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.}
CNN iReports should be added to the crisis communications, media relations and social media tool kit of every corporation, government agency, and non-profit organization in the world. Should your organization experience a significant crisis that gets significant media coverage, iReports are your direct path to adding perspective and official information about your breaking news story.
Just as most of you have established an account at Facebook, YouTube and Twitter, you should have an account pre-established at www.cnn.com/ireport so it is ready to use if you need it. Unlike other social media sites, you will use this one less often.
The set up process is fast and simple. If you have created any online profile in the past you can figure it out and complete the task in 5-10 minutes.
Some leaders and executives may question whether the company needs an iReport account. My philosophy is that if you experience a newsworthy crisis, you have two options. You can either have your story told by an unofficial eyewitness on the street that has an iReport account or you can provide better video, more factual details, and dispel rumors.
Shortly after your video is filed, a team of CNN iReport producers will watch your video. if they like it, they label it as vetted by CNN. The link is then shared with producers for the various CNN news programs. If those producers like it, they may place all or part of the video on the air in their news program. If your video proves that you have great visuals, a compelling perspective and compelling information, expect to get a phone call from CNN producers, asking you to do a live report via Skype, using your computer, smart phone or tablet.
(And if you haven’t yet done so, please click here to vote for my iReports in the iReporter of the year category. You can vote once every 24 hours and your friends and social media buddies can vote too.)
About the author: Gerard Braud has been nominated as iReporter of the Year for his In Depth coverage of Hurricane Isaac in 2012. During the hurricane his home was surrounded by 7 feet of water and he had no electricity for 5 days. Yet before, during and after the storm, he continued to file Live reports using only his iPhone and Skype. His day job is traveling the world teaching effective communications, media training and crisis communications workshops at conferences and in private corporate settings.
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(Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)
It is important to evacuate when an approaching hurricane is going to be a bad one. Staying in your home in destructive winds and killer flooding is dumb. Hurricane Isaac was not a strong storm and mandatory evacuations were not called. So, I decided to stay in my home on the shore of Lake Pontchartrain in Mandeville, LA, which is 30 minutes north of New Orleans. The storm winds at the eye of the hurricane were just over 75 miles per hour, making it barely a Category 1 hurricane. The eye was forecast to pass 50 miles to the west of me, which meant the winds would not be destructive where I was. The path would push water from the Gulf of Mexico into Lake Pontchartrain, resulting in localized flooding from storm surge.
As an experienced storm chaser, my goal was to document the hurricane, from the preparation stage, through the flooding, then through the aftermath and cleanup.
My home is a small cottage, raised on steel 10-foot pilings, with steel beams. Below my house is a carport and storage area that is 5 feet above sea level. That places the floor of my living quarters 15 feet above sea level and makes for a great perch to view mother nature. The storage area is constructed with mandatory breakaway walls, which will wash away in a storm, and they did.
Two days before the hurricane I began to document the flurry of activities and preparations in the community. There were long lines at the gas stations until every pump ran dry. I documented empty grocery store shelves, as water and canned goods were snatched up. At the hardware store I documented long lines as people purchased electrical generators and filled propane tanks.
On Tuesday, August 28, 2012, the evening before the storm made landfall, I filed an iReport that showed a calm lake, a green parkway and the green grass in my yard. I explained to viewers that the next day the entire area would be underwater, which all came to pass and made for a great follow up report. That was the iReport that lead CNN Headline News (HLN) producers to ask me to do a live report on Evening Express as the hurricane made landfall on August 29. By then, electrical power had gone out and I was broadcasting live using my iPhone 4, a G3 phone signal, and Skype
The big surprise with Hurricane Isaac was that the storm stalled and stayed in the same place for nearly 2 days, all the while causing the floodwaters to get higher. A fast moving storm would have come and gone in 12 hours. This one would cause flooding from Tuesday until Sunday.
By the time we hit the air live on Evening Express on the evening of August 29, there were whitecaps rolling down my driveway. After dark I did a live report for the Dr. Drew Show. Shortly after I signed off with Dr. Drew around 9 p.m., I began to hear strange creaking noises in the house. Occasionally there were unnerving vibrations. When I turned on the faucet there was no water. This wasn’t good. #understatement. I grabbed a flashlight and walked downstairs, where I could see that the breakaway walls in the storage areas on my carport began to wash out. As they did, debris in the waves broke the water supply, leaving me without running water. Then I realized that near the water pipes were natural gas lines. #causeforconcern
I phoned a neighbor and asked if I could sleep at his house just in case mine had a gas leak. I shut off all of my pilot lights, blew out all of my hurricane lanterns and candles, grabbed my life vest and paddled my canoe to his house. By this time, the water was so deep I simply paddled over my fence.
Overnight, the eye of the storm began to move again. The morning of August 30th I paddled home to find there was no gas leak, so I filed more iReports showing the damage as the water level dropped some.
I was surprised at how much debris had washed into my yard. Then nature revealed unwanted guests. First, there were 10 alligators swimming in my yard. As it got warm, dead nutria, a large swamp rat the size of a large muskrat, began popping up out of the water. I counted 50 carcasses. As the water drained off further, it revealed a blanket of swamp grass 12-24 inches deep, filled with thousands of snakes. I felt like I was in an Indiana Jones movie. Such anomalies mean just one thing: file more iReports and do more live reports for Evening Express and Dr. Drew.
For me, the beauty of iReports is the ability of ordinary people to take their stories right to the world’s leading news network. News happens fast and there isn’t always a professional news crew present to capture it. A citizen with an iPhone can capture and report the news even when no news crews are around.
You should each have an iReport. If you are a Public Information Officer (PIO), Emergency Manager, or public relations expert for a company, government agency or non-profit, you should certainly have an iReport account. In the next few articles you will learn how to establish your account, as well as how to produce news worthy videos.
Final notes
#1 Thank you for voting and sharing the voting link in your social media
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(Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)
Over the next few days you will learn the background story of how I was selected by CNN. If you come back to this blog daily, you will learn secrets about how and why you should also be crazy about iReports and using smart phones and tablets to broadcast to the world.
CNN is recognizing me for a series of reports I filed about Hurricane Isaac 2012.
With 7 feet of floodwater surrounding my home and no electricity for 5 days during Hurricane Isaac, I was able to broadcast live to CNN using only my iPhone, G3 and Skype. Amid the rain, heat, waves, snakes, alligators, debris and dead animal carcasses, I kept broadcasting.
Because of the reports I filed from August 26-September 2, 2012, CNN producers chose my reports out of all the reports filed by 11,000 iReporters in 2012, to be recognized for continuing coverage of breaking news. The reports were seen both on the CNN iReport website and they were broadcasted by CNN and HLN to viewers around the world.
These reports took viewers into places that even CNN news crews couldn’t reach with their million dollar satellite trucks and $60,000 HD cameras.
Wow. #crazyflattered #makesmymomproud #thisisfriggincool. It is so cool to be nominated by CNN.
Hopefully the experiences you will read about here will help you understand why you should be a part of iReports. You will also learn step-by-step how to do what I do.
I have been a CNN iReport evangelist since the program began. During 4 major weather events my iReports have been broadcast on CNN and on multiple occasions have lead to live broadcasts.
The first time was when I witnessed a funnel cloud during Hurricane Gilbert. I simply uploaded a short iReport with no narration to CNN. CNN showed it, then my phone rang. A friend in California called to warn me there were tornadoes near me and he had just seen it on CNN. Ha. Funny how that worked.
On December 11, 2010 we had an unusual 5-inch snow fall in the town I live in, near New Orleans. I had not sent out Christmas cards yet, so with my point and shoot camera I made a short news video about the snow, then wished everyone Merry Christmas. I uploaded the video to iReports. Their producers vetted the report and confirmed it was real. They edited off my Christmas greeting, then used the rest of the video all day long to run before every weather report. That was really cool.
CNN asked me to do a live report via Skype, but that got canceled because of breaking news. That was the day the body of Caylee Anthony was found in the woods, leading to the murder trial of the child’s mother, Casey Anthony.
In August of 2011, Tropical Storm Lee came through New Orleans and my little town of Mandeville, LA. A week before, I had moved into a new house on the shore of Lake Pontchartrain. The storm surge filled my yard with 5 feet of water. Using my iPad and WiFi, I shot a 90 second news report, then uploaded it to iReports. Within minutes, producers were asking me to do live reports. With an iPad as my broadcast camera and WiFi as my broadcast channel, I was on the air for 2 days.
These 3 events set the stage for Hurricane Isaac in August 2012 and the series of reports for which I was nominated. You will learn more details in our next article.
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(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.)
Among those listening and fostering social media are the mainstream media. CNN’s i- Report format is perhaps the most dominant among mainstream media, but other media outlets have their own channels for sharing photos and videos. The same is true for local media.
I first discovered the power of i-Report during an unusual snowstorm in New Orleans in December 2008. I posted a 15 second i-Report, which CNN pulled off of the web and aired going into their weather reports. It was shot with a point and shoot digital camera, then uploaded via my laptop. I was able to be on location in the snow where no reporters were and I was able to shoot and upload the video faster than any news crew could. Before any assignments editor could think about sending out a news crew, I had already done the job of the assignments editor, the reporter, the producer, the photographer and the editor. Furthermore, it cost the network nothing to have a timely news report.
CNN liked my video so much that they asked me to do a live report via my laptop web camera. Unfortunately, the live report was cancelled at the last minute because a bigger story broke on the national scene. Minutes before airtime, the body of Caylee Anthony was discovered in Florida, after months of speculation that the child had been killed by her mother, Casey Anthony. But just the same, technology placed me where they had no news crews. The media’s own social network allowed me to speak and the media listened.
Since then, my i-Reports to CNN in Tropical Storm Lee in August 2011 and Hurricane Isaac in August 2012, resulted in the network asking me to be their correspondent, providing live reports for several days. I’ll explain the technical side of how you can do this in a future article.
In the case of the Haiti earthquake in 2010 and the Japanese tsunami in 2011, CNN i-Reports allowed CNN have to have reports in the early hours of these crises. However, as the infrastructure of electricity and communications weakened and collapsed, social media tools became less effective for CNN.
There are two events that I consider as game changers in the world of social media, and especially how it brought out of reach crises to the mainstream media.
One is the January 15, 2009 miracle on the Hudson, in which US Airlines flight 1549 made an emergency landing in the Hudson River. What makes this a game changer is that New York is the undisputed media capitol of the world. No single city in the world has a larger collection of global media correspondents. Yet the first official picture used by the media was a Twitter picture taken with an i-Phone by a man who was on a ferry. He tweeted that the ferry was going to rescue survivors and he included a photo. He was there, where no other reporter could be. Additionally, he knew more about the crash than anyone at US Airways corporate headquarters. So, in this case, the company could use Twitter as a way to listen and get updates. It required the airline to proceed with caution as it attempted to verify facts. We must all be careful not to fall victim to a possible hoax or a Photoshopped image.
To verify what the airline saw on Twitter, should the airline start tweeting back? As we’ll discuss a little later, that depends on many other variables.
The second game changer was on April 16, 2007, when a gunman went on a shooting spree at Virginia Tech. That day is filled with more crisis communications lessons than we have time to cover in this series of articles. These are lessons I am happy to discuss with you in depth in another forum. On the day of the shooting, a student with a cell phone innocently stepped outside of a building and came upon police trying to storm a building where the gunman was killing 30 people. The student was so close that you could hear 26 gunshots in his video, which he immediately uploaded as an i-Report to CNN. The student took the global media and their global audiences into a place where no media should have been and where no media could go.
I think we can use these game changers as a launching point to emphasize the need for speed in crisis communications. Among the lessons that we should touch on here is that, had the university had a properly written crisis communications plan, it would have dictated communications within the first hour of the crisis. All of this was covered in a previous article. Add to your to-do list that in your crisis communications plan, it clearly needs to state that your organization will begin communicating with the outside world within one hour or less of any crisis going public.
Most crisis communications plans have no mandates at all. Most crisis communications plans, like the Virginia Tech plan on that day, are fatally flawed because they state standard operating procedures, but contain no mandates or timelines for implementing those standard operating procedures.
In this case, the first shooting happened at 7:15 a.m. and the first communications should have begun no later than 8:15 a.m. Proper communications would have likely cancelled classes and locked down the campus, in which case, the student with the cell phone would never have had the opportunity to stumble across this news event and become an i-reporter. More importantly, communications within one hour would have kept most, if not all, students from entering the campus, which would have prevented the deaths of 30 people.
For the record, the first communications from Virginia Tech came out at 9:25 a.m., which was 10 minutes after the second shooting began. Here you clearly see several compelling reasons why there is a need for speed and why you must always begin communicating within the first hour of the onset of the crisis.
This Virginia Tech cell phone video is further a game changer because the university was so oblivious as to what was happening. They waited a full five hours after the crisis began before sending forth a human to make a public statement. A human should have been making a statement within the first hour. Instead, the world was clamoring about the shooting and the story was being told from everyone’s perspective except the university’s.
For timeline purposes, let us note that Facebook was functioning at that time as primarily a tool exclusive to college students, so the outside world was limited on how much they could look in. Also at this time, Twitter was about to be launched and didn’t play a role in this crisis.
Without getting side tracked on the sins of Virginia Tech, the bottom line is the media monitor social media for breaking news, and in the case of CNN, they have a team of people who are constantly reviewing and vetting i-Reports. If you are not ready to use these tools to control the flow of information about your crisis, expect that eyewitnesses with smart phones will control more of the story than you will.
Tomorrow, I’ll teach you about the tools I use to file my live reports, even when I have no electricity in a hurricane.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2013-03-12 01:00:072021-05-21 01:47:35The Media Are Listening in a Crisis
