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Can You Handle a Crisis When it Hits by Winging It?
This video asks the question, “Should a PR person prepare for a crisis or should they wing it and rely on hope?” You may know the obvious answer, but you might be surprised to know that too many PR professionals still wing their response to a crisis. Planning it requires writing vulnerability assessments, writing a […]
How to Get Approval for your Crisis Communications News Release?
Crisis communications experts and public relations professionals can write excellent and effective crisis news releases. That is what they were trained to do, that is their gift. The challenge is, getting that crisis news release past the lawyers, executives, and CEOs of the company who will debate over each and every comma. So how do […]
Crisis Management Lessons from Hurricane Katrina vs. COVID19
They may sound totally different, but there are so many similarities in the ways that people deal with crises. There are so many crisis communications lessons we can learn from crises of the past, and present, to prepare for our future. Watch this video to learn to prepare for your crisis, to protect your reputation, […]
Crisis Communication Strategy: Never Waste a Good Crisis
Winston Churchill was quoted as saying, “Never waste a good crisis.” How does that apply to crisis communications, public relations, and you? Should you care what that statement means? The truth is, there is always something to learn from a crisis. From crises, we can build our crisis management teams, we can learn to communicate […]
Is Social Media a Good Tool for Crisis Communications?
By Gerard Braud, CSP, Fellow IEC When a crisis hits, should you be engaging on social media with your clients, customers, and stakeholders? Is it better to comment, provide updates, and feedback on social media or to stay silent? Is it the BEST crisis communications tool or just part of your communications toolbox? As a […]
Your October Assignment: The Truth About Vulnerability Assessments During COVID-19
By Gerard Braud, CSP, Fellow IEC Sexiest, teasing headline you’ve ever read, huh? Makes you want to put on your old t-shirt that says, “Only Real Men & Women Do Regular Vulnerability Assessments.” Joking aside, you need to get on this. Here is the how and why… We’re 8-9 months into a crisis that should […]
10 a.m. Update – Hurricane Zeta will be hitting me today. I am evacuating. I may or may not be on the chat during the presentation. Feel free to Tweet to me real-time @gbraud or email me real-time at gerard@braudcommunications.com and I will answer your questions. Crisis Communications in the Age of COVID-19: PRSA ICON 2020 Presentation
It was both the weirdest and most challenging presentation to prepare for. After years of preparing my presentations for PRSA, this particular presentation for PRSA ICON2020 has adapted and evolved in a number of ways due to the smoldering COVID-19 crisis. What I can promise to you crisis communications and public relations professionals, is valuable […]
Media Training for Covid-19 Key Messages: Rule of Threes
By Gerard Braud, CSP, Fellow IEC The brain remembers three things better than five. That is why the Rule of Threes is a foundation of media training. So when key medical experts testified before Congress recently, the nit-picker in me appreciated their five tips for preventing the spread of Covid-19, yet I know that a […]
“Covid-19 Death Toll is Like 5 Boeing 737 Max 8 Jets Crashing Every Day:” Crisis Communications Tips to Land Analogies
By Gerard Braud, CSP, Fellow IEC Crisis communications surrounding Covid-19 has been difficult. Why is it that you can put a medical expert in front of the media and they have difficulty landing your crisis communications message? From a communications standpoint, it comes down to: facts passion outrage, and fear. Before reading this blog further, […]